A Public Relations Primer

A Public Relations Primer

Industry standards for PR are yet to emerge, which leaves creating and maintaining a public image up to each individual gym. Here’s what every manager needs to know about the wide world of public

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2018 Grip List Awards!

2018 Grip List Awards!

Once again, it’s that time of year when CBJ recognizes those hold companies that are rising above the competition and innovating in ways that impact all aspects of the industry

Gyms and Trends of 2017

Gyms and Trends of 2017

An in-depth look back at some of the key happenings in and around the industry last year.

The Small Survive

The Small Survive

The current trend might be for big gyms with numerous amenities and substantial membership numbers, but there’s still a place in the industry for the unique, small-market facility.

Vote!  Grip List Survey Released

Vote! Grip List Survey Released

The fifth annual survey of the most popular climbing hold brands in North America is now available! The Grip List has become the most sought after prize for climbing hold companies and you get to determine who wins.

A Line is Drawn For Flooring Standards

A Line is Drawn For Flooring Standards

Gym flooring, simple in concept but full of nuance, poses unique challenges for the industry as calls for standards or baseline testing grow louder

Earth Treks and Planet Granite Merge

Earth Treks and Planet Granite Merge

Two of the largest climbing gym operators have decided to merge and create what amounts to the first national network of climbing gyms in the US.

Hyped For Halloween

Hyped For Halloween

The festive day has grown to become an important asset to gyms. Are you prepared to make the most of it this year?

The Shifting UK Gym Scene

The Shifting UK Gym Scene

The UK climbing wall scene is heating up and putting pressure on operators to up their marketing game. The ones that see this are thriving and those that don't are facing the consequences.

Why Corporate Formation Matters

Why Corporate Formation Matters

Whether at the beginning or during the life of your gym business, there’s no one-size-fits-all answer when choosing between LLC, S Corp, and C Corp. CBJ breaks down the pros and cons of all the options available to the

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