REI and Mountain Project End Multi-Year Partnership

Mountain Project

It was recently announced that popular online climbing guide platform Mountain Project and outdoor equipment retailer REI have ended their long-standing partnership. 

Mountain Project was founded by Nick Wilder and Andy Laakmann and had been owned by REI for the past five years. The announcement, which was made by Wilder, included an anecdote that a new partnership will likely be made public “in the next few weeks.” 

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“Mountain Project’s time with REI was very productive—[Mountain Project] was re-written from scratch and usage grew dramatically,” Wilder posted on Mountain Project’s message board forum. “Also, I want to say that I’ve never seen a large retail company do more for employees or nonprofits (I also admire Patagonia for the same reasons).  America would be a better place if more companies were more like REI.”

Wilder noted specifically that he is now “back at the helm of Mountain Project.” His full forum post, titled “A Change for MP and REI,” can be read here.