Some of the most innovative aspects of the industry are not taking place on the gym floor or on the walls, but behind a computer screen. Here’s what each manager should be doing right now to get the most out of the Internet.
Industry standards for PR are yet to emerge, which leaves creating and maintaining a public image up to each individual gym. Here’s what every manager needs to know about the wide world of public and media relations.
The UK climbing wall scene is heating up and putting pressure on operators to up their marketing game. The ones that see this are thriving and those that don’t are facing the consequences.
