Blue Swan Boulders
Specs: 15,000-square-foot facility in downtown Orlando includes a training area and weightlifting equipment, in addition to multiple bouldering walls. The gym also has a café, although the café space is not currently open due to COVID-19 mitigation protocols.
Blue Swan Boulders is operated by a Scandinavian company, Moments Climbing, which operates three climbing gyms in Finland. Blue Swan Boulders is thus the company’s first American climbing gym. “Looking at the available markets in the US, I knew that Florida was one of the only areas of the country where there wasn’t significant building happening of modern climbing gyms,” says Dean Privett, Blue Swan’s owner and the former head of sales for Walltopia USA. “Of course, real estate plays a major factor and I got very lucky with the building I found. The landlord was actually cold-calling climbing gyms, trying to get them to come in as an operator in the space.”
Design: Altline Studio
CRM Software: Rock Gym Pro
In Their Words: “The part of town we went into is part of a whole redevelopment they’re calling The Creative Village—which is home to a downtown campus for the University of Central Florida and Valencia College. Our space was one of the only industrial buildings remaining in the Creative Village. So far it’s been really well-received.”
—Dean Privett, Blue Swan Bouldering Owner and Vice President of Moments Climbing USA
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