A new climbing gym could be coming to downtown Battle Creek, Michigan if owners, Tim and Emily Bandeen and Charles and Nikki Elder get their way. Their company Cereal City Athletics recently closed a deal on a former JCPenney’s store for an undisclosed amount.
The team hopes to open Battle Creeks’s first commercial climbing facility which will be called Battle Rocks.
“We started Cereal City Athletics to bring more fun activities to our town,” Emily Bandeen was quoted as saying in the Battle Creek Inquirer. “We loved the idea of building a climbing gym, but thought it’d be a few years before we could make that happen. Our agreement with the land bank and the city of Battle Creek will allow us to get a jump start on that project, and we’re excited to be a part of Battle Creek’s downtown revitalization.”
Battle Creek is a city with a population of 51,848 and sits a half-hour from Kalamazoo which has one climbing gym, Climb Kalamazoo which opened in 1996.