The company that makes and sells America’s most widely used auto belay system is changing their name. Trublue LLC, the designer and seller of the popular Trublue Auto Belay, is changing its company name to Head Rush Technologies.
According to the company the name change reflects its growing breadth and depth of products, which includes climbing auto belay devices, zipline equipment and climbing holds under their Franklin Handholds brand. Its sister company, Eldorado Wall Company, will continue to manufacture climbing wall products under the Eldorado brand.
Also in store for the company is a change in leadership, with Candie Fisher taking over the role of CEO. Fisher has been with the company since its inception in 2009, when the company launched the Trublue Auto Belay. She was most recently the company’s Vice President of Marketing and was responsible for sales, marketing and distribution.
“Candie has demonstrated tremendous leadership skills and an interest in all facets of our business. Candie is not only capable, but driven and extremely motivated to help Head Rush Technologies reach its potential,” said Mr. McGowan, Trublue’s Founder and President. McGowan will remain involved in the company and will continue to drive its product development initiatives.
“I am thrilled to be taking on an expanded leadership role with Head Rush Technologies,” said Fisher. “My co-workers and I are poised to continue the growth of our company as the leading innovator of adventure equipment.”
Head Rush Technologies plans to release several new products through the end of 2013 and early 2014, including the TRUBLUE XL Long Line Auto Belay and the quickJump Free Fall Device.
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