Earth Treks Climbing and Fitness and Planet Granite Climbing, Yoga and Fitness today announced the change of their corporate name to El Cap Holdings, LLC.
Industry standards for PR are yet to emerge, which leaves creating and maintaining a public image up to each individual gym. Here’s what every manager needs to know about the wide world of public and media relations.
The UK climbing wall scene is heating up and putting pressure on operators to up their marketing game. The ones that see this are thriving and those that don’t are facing the consequences.
