Capitan Unveils Innovative Automated Membership Referral System at Climbing Wall Association Summit

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capitan header image

Capitan, the leading software platform for climbing gyms, is excited to announce the launch of its new automated membership referral system. The announcement was made last week at the Climbing Wall Association Summit, showcasing Capitan’s commitment to empowering climbing gyms and enhancing the member experience.

The new referral system transforms gym members into an effective sales force, leveraging their enthusiasm and network to drive membership growth. Through Capitan’s Climber App, members can easily access and share their unique referral codes with friends and family.

This innovative feature offers gyms unprecedented flexibility in configuring their referral programs. Administrators can determine:

  • The discount amount new members receive upon joining.
  • The specific memberships eligible for the referral discount.
  • Whether the discount is restricted to first-time members only.
  • The credit the referring customer receives.
  • Automatic application of the credit to the referring customer’s next recurring bill.
  • The maximum number of referrals a member can generate each month.

“At Capitan, we believe in the power of community and the value of peer recommendations,” said Mary Cornfield, Cofounder & CEO of Capitan. “Our new referral system not only incentivizes members to share their love for climbing but also provides gyms with a robust tool to drive sustainable growth.”

The referral feature is a direct result of feedback from Capitan’s roundtable discussions. These roundtables offer a space for customers to share their insights and vote on features that matter most to them. The referral system emerged as the most requested feature, highlighting its importance to the climbing community.

“We are always listening to our customers and prioritizing their needs,” added Cornfield. “Our roadmap is shaped by their input, and the overwhelming demand for a referral system underscores our commitment to delivering solutions that drive real value for our clients.”

Capitan invites all climbing gyms to explore this new feature and experience the benefits of an engaged and motivated membership base. For more information, schedule a call here to explore how it can help your organization or contact

About Capitan

Capitan is a premier software platform designed specifically for climbing gyms. With a suite of tools for membership management, document management, marketing and more, Capitan helps gyms streamline operations and enhance the member experience. Founded on the principles of innovation and customer-centricity, Capitan continues to lead the way in providing cutting-edge solutions for the climbing industry.

CBJ press releases are written by the sponsor and do not represent the views of the Climbing Business Journal editorial team.

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