Bouldering Project Expands With Big Acquisitions

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Bouldering Project community
“It’s people that bring spaces to life,” says Jordan Landin of the Bouldering Project, which recently added three more climbing gym spaces to its gym family. “We operate with the belief that the future of climbing should not look like its past. We strive to create spaces where all individuals can feel a sense of belonging in this sport and culture. We are growing in new places because we believe Bouldering Projects make cities better and lives fuller.” (All images courtesy of Bouldering Project)

It was recently announced that the Bouldering Project—which operates six facilities across Minneapolis, Seattle and Austin (and a seventh on the way in Salt Lake City)—has acquired three additional facilities that previously operated as Brooklyn Boulders gyms. This makes Bouldering Project the latest gym chain with coast-to-coast offerings.

These three newly acquired properties are located in Brooklyn, Boston and Washington D.C., and were sought and acquired by the Bouldering Project for the purpose of “growing with new people in new places.”

 

CBJ has learned that the Bouldering Project is retaining all the local gym staff from the three new properties and is inviting and encouraging the employees formerly of Brooklyn Boulders to be part of the Bouldering Project.

“We are committed to the local staff, members, and neighbors,” the Bouldering Project’s Creative Director, Jordan Landin, told CBJ.

Additionally, although certain branded programs might be updated, the Bouldering Project does not plan to change any programming that was previously in operation at the Brooklyn Boulders facilities, including that of youth teams.

Brooklyn Boulders gym
The three newly acquired gym properties―two of which offer roped climbing, in addition to bouldering―formerly operated as Brooklyn Boulders gyms before changing hands. The acquisition marks a change of pace for the Bouldering Project, which previously comprised solely bouldering-focused facilities.

The recent acquisitions are also significant in that the Bouldering Project brand—which, as name suggests, began with bouldering-focused gyms—now has multiple facilities offering roped climbing. Landin told CBJ that bouldering is still core to the company, but added that the Bouldering Project has always created spaces for many types of movement, including yoga, fitness and studio sessions; roped climbing fits into that approach “to create inclusive climbing, movement, and social spaces.”

Landin says, “We want our spaces to welcome all people to gather, ignite projects, and engage in health, friendship, and purpose. At the Bouldering Project, you decide what climbing means to you, how you want to move, and why.”

The Bouldering Project’s official website announcement about the acquisitions can be found here.