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    Should Gyms Be Reporting Accidents?

    accident-report
    Sports facilities throughout Toronto, Canada area have different approaches to on-site injury tracking, but a survey of a dozen businesses in the region by The Star, a local newspaper, found a common thread: none share that data with the public.

    The Star asked various “extreme sports” facilities, including ski and snowboard resorts, mountain bike parks, indoor bike parks and indoor climbing centers, about whether each facility tracks on-site customer injuries, how they use the data, and if they would be willing to release injury data to the newspaper.

    Many said they do track injuries internally and use the data for safety purposes such as re-evaluating programs, analyzing risk management and improving facilities. But several businesses declined to comment – and none of the responding facilities agreed to release their full injury data.

    The Star has raised questions about the public’s right to know the number of injuries or deaths that have happened at a particular facility so people get an understanding of the degree of risk.

    Tracking

    Reb Gregg, a Texas attorney that works with climbing gyms on liability issues told CBJ that all climbing facilities should be tracking any accident and even “near misses”. “The purpose is to anticipate what can go wrong, and reduce the chances of a bad thing happening,” Gregg said. “That interest far outweighs the hazard of that road map being available to a law suit adversary particularly if you do as you must — learn from the incident and make the changes.”

    One gym that’s doing just that is Toronto’s True North Climbing. Owner John Gross told The Star that his facility tracks on-site injuries “very carefully,” including completing an incident report for any injury serious enough to end a climber’s session and following up with every injured customer to understand the severity of their injury.

    “We keep an eye on this information to see if there are any trends, or any indication that there is an increase in injuries that might need a response,” Gross said.

    “For example, if we saw a rash of injuries in one location of our facility, we would look to see if there was something wrong in that area.” (This hasn’t happened in the more than five years the facility has been operating, he added.)

    Gross said he thinks it’s not appropriate to share the climbing facility’s detailed injury data and called it “private business information”. He did note that the facility’s rate of serious injury – defined as a broken bone or worse – is 1.01 per 20,000 hours of participation.

    “We do not submit our injury data to any governing body because we are not aware of any that apply to our industry,” Gross said. “We do share all incident reports with our insurance company, so they are up to date on this.”

    Reporting

    “When it comes down to injuries at these places, there’s no obligation for the enterprise to report the injuries or provide any stats to the government,” said Patrick Brown, a Toronto-based critical injury lawyer who has raised red flags about the lack of government regulation surrounding extreme sports facilities such as mountain-bike parks, indoor climbing gyms and white-water rafting facilities.

    While representing a minor that was paralyzed after a mountain accident at a ski resort in Ontario, Brown gained access to reports revealing how many children have suffered significant injuries within the resort. “I was absolutely amazed that none of that [data] gets reported to any government agency,” Brown said.

    In the US there are no legal requirements for climbing facilities to report accidents either to a government agency or an industry group like the Climbing Wall Association. Bill Zimmermann, CEO of the CWA has no plans to start requiring accident reporting; “Why would we?” he told CBJ by email. “Members do not have an obligation to report anything to the CWA.” He did say that businesses do have an obligation to report injuries involving employees to their workers compensation carrier. “They would also report injuries that might result in claims to their commercial general liability insurance carrier,” he said.

    This absence of reporting requirements is true in other “extreme sport” industries such as ski resorts, trampoline parks, skateboard and mountain biking facilities in the USA. Only theme parks are required to report accidents to regulating agencies.

    Zimmermann said that in certain states climbing gyms are licensed as “amusement” and “generally have reporting requirements if an accident meets certain criteria or surpasses a severity threshold.” This licensing is rare in the climbing industry and currently only happens in a handful of states.

    Gregg tells CBJ that facilities do not necessarily need to report accidents to the public. But he does add that “The legal issue is the increased exposure to a patron who says ‘I never would have gone to that place had I known this had happened’.” Gregg goes on to say, “Your charge is to reasonably anticipate what a patron would want to know, and disclose it. In its extreme form, the issue is fraud by concealment.”

    Stop, Collaborate and Listen

    warehouse_sticker
    by Tino Fiumara

    Olympia, WA is a beautiful, cultural center on the Puget Sound that boasts one of the best views of iconic Mt. Rainier that a state capital could offer. One can imagine that there are multiple state of the art climbing gyms for the area’s 300,000 people to chose from…or not. The reality is that there is only one quaint gym housed in an aging turn-of-the-century lumber mill.

    Now there is an incoming corporation that wants to bring a state of the art facility to a demographic that can realistically handle only one sizable, modern gym. Only one of these two will survive.

    To survive the older gym will have to complete an expensive remodel to bring their gym up to modern standards – but they don’t have the cash on hand to do that. The incoming gym will be state of the art, but would struggle through the first years as they compete with the established hub of the climbing community. Here lies the competitive conundrum that so many cities in the US will start to face now that opening a climbing gym is a recognized financial pursuit – a conundrum that can also fractionalize the local climbing community.

    So how did the new Purdy Fun Climbing Corp and the established Warehouse Rock Gym, LLC solve this problem in Olympia? Simply – they decided to work together. Uniting their enterprises through a buyout where the existing membership interest of the LLC was valued and swapped for shares in the new corporation. The new entity gains instant cash flow, membership, and brand recognition. The old gym is able to grow into the modern age and keep spreading the magic.

    The Backstory of Warehouse Rock Gym

    First conceived in 2002, but opened in 2004, the Warehouse Rock Gym was started as an add-on element of a large local outdoor retailer, Alpine Endeavors. Whether or not it would be profitable was anyone’s guess. Heavy on payroll, the Warehouse almost didn’t make it through the first few years – “note to budding gym owners, control your overhead”, advises Jim Hyer, who founded the gear shop and climbing gym combo. Hyer is now a principle at Percival Consulting, and a business consultant.

    Luckily the outdoor store was a 25% owner of Warehouse Rock Gym and could float the summer income shortages – to the tune of $25,000 – until winter revenues could refill the coffers.

    Then, when the national economy was sinking in 2009, the oddest thing happened. The Warehouse Rock Gym started to explode – not in flighty day-pass revenue, but in memberships. It is key here to say that the Warehouse didn’t offer a membership shorter than 3 months. “People couldn’t afford Disneyland, but they could afford a membership”, Jim Hyer explains.

    The Warehouse finally started paying dividends to the four owners and things seemed good for a few years. Now the 4,000 square foot gym was booked solid for parties, pulling in almost $80k annually from memberships and taking in about $250k annually in gross revenue. The annual membership number doesn’t even include pre-paid monthly memberships because Warehouse didn’t employ an EFT system until just recently. Already at capacity, the Warehouse was poised for a growth spurt with no expansion plan in the process.

    When asked about initial succession planning Jim Hyer replied, “the original Warehouse Rock Gym business plan did not have any succession planning, or plans beyond 10 years. We never envisioned past being successful. That didn’t come until 2014, with three solid years of paying dividends behind us. (Then) the gym had planned an expansion in the adjacent warehouse space.”

    Then things got interesting again. In 2014, the outdoor retailer dissolved their LLC, moved out of the building and had to sell their 25% interest in the Warehouse Rock Gym. This also meant that Warehouse had to foot all of the overhead for the aging building. This is when Mike Boyer enters the story.

    Enter Purdy Climbing Corp

    Boyer is a mild-mannered public service employee that develops and manages customer service oriented grant programs for the Washington State Department of Ecology. Boyer and his wife decided that their passions for climbing, fitness, the outdoors, customer service and dogs could be passionately manifested in a single objective – an indoor climbing gym. Since dogs aren’t normally allowed, they named their company after their dog, Purdy.

    The Purdy Fun Climbing Corp didn’t end up taking that 25% interest in the Warehouse – an old investor of Alpine Endeavors bought it. Shortly thereafter, Boyer had a change of heart and came back for the 25% deal, but it was too late. But this is when more fruitful conversations started.

    The new Warehouse Rock Gym rendering.
    The new Warehouse Rock Gym rendering.

    Boyer knew Warehouse was overcapacity and needed a major renovation, so he put together a plan to purchase 100% of the Warehouse Rock Gym at a fair price that included trading stock in the Purdy Fun Climbing Corp. “From a business standpoint, both companies could achieve much more together than we could independently,” Boyer said. “In an emerging market, we could offer much more climbing, but still keep the indoor climbing community united under a single roof,” relays Boyer.

    The Warehouse Rock Gym has built a strong community among the local climbers, but lacked funds for a needed expansion. “I had spent over three years developing plans to develop property and build a new indoor climbing facility. Purdy Fun Climbing is all about building community. It made good business sense to combine our resources.” continues Boyer.

    Keeping the Band Together

    Boyer outlined future roles for all of the key players and, like any good story, the team stays together for future success. The former Warehouse Rock Gym owners serve on the Purdy Fun Climbing Board of Directors. Joe Hyer, owner of the former Alpine Experience and former business manager for the Warehouse Rock Gym, is the contracted bookkeeper and business consultant for the Purdy Fun Climbing Corp. And Esteban Pinto, Purdy’s new Operations Director, currently manages the Warehouse Rock Gym.

    As owner and president, Boyer will try to spend considerable time interacting with customers in the gym. “My favorite job is belaying kids and talking with their parents. I love to see the smile on kid’s faces after they’ve climbed to the top of walls. It’s the same smile I had on my face when I first climbed to the top of a wall in Eldorado Canyon, thirty years ago,” says Boyer.

    Purdy Climbing Corp plans to break ground August of 2015 next to a green space – a rainwater reclamation site – that has trails (so the dogs are included). Elevate Climbing in Seattle was contracted to integrate the building and climbing wall in a cost-effective and balanced design.

    To promote community, Purdy is leaving the middle of the building completely open so it can be used as a social center for climbers. Ian Anderson, from the So Ill Climbing Gym, helped design the HVAC/filtration and LED lighting system to provide climate control and good air quality – two things lacking at Warehouse’s current facility. The city has approved the plans and the project will be funded with an SBA loan package.

    In the end, the competitive struggle that could put a schism in the local climbing community in Anytown, USA was averted in Olympia, WA. Current business will continue to prosper and a modern era will be ushered in.

    For all of the budding climbing gym entrepreneurs that think they can knock that old school sweat box of a gym to the curb, read this article again. Take note of the significance of collaboration, that not everything has to be a head-on competition where only the fittest survive. Much like climbing a rock, it can be about working with the existing features and not about fighting your way through, but synerizing your way to success.

    Video: Are Children Driving Indoor Climbing?

    Rock Candy Adds Bouldering Gym to Family

    Rock Candy's new bouldering gym, the Rock Mill.
    Rock Candy’s new bouldering gym, the Rock Mill.

    When they had boxes full of bolts, t-nuts and driver bits lining the shelves in their bedroom, the Yokums knew it was time for a change. Nathan and Liz Yokum are the founders of Rock Candy Holds and in 2011 they had just moved production of their climbing holds out of their garage but they still didn’t have enough space for their growing hold manufacturing company.

    “The breaking point was when our son pulled something off a shelf and landed on one of Nathan’s foam shapes taking a big gash out of it,” Liz told CBJ. “That’s when we knew we had to get out of here.”

    That accident set in motion a series of moves that has led Rock Candy to its newest and largest facility, and their first true headquarters. Rock Candy is in the process of moving their distribution and product offices into a former art supply store in Akron, Ohio. They’ll also take over several neighboring vacant lots and add on to the existing building to create a 12,000 square foot space; just over 9,000 SF of the building will be devoted to a new bouldering gym called the Rock Mill. Having a bouldering gym in the same building will allow the team to do more efficient product testing as well as get in a nice climbing session during lunch.

    The Rock Mill will also function as a showroom for Rock Candy products. “I like the analogy: You walk into a brewery and they have a tasting room and you can see the back room and see whats going on there,” Nathan said. “Now we have our tasting room.”

    The Rock Mill will operate like any other bouldering gym with memberships and day passes. It will be a boon to the local climbing scene in Akron, a college town of 200,000 people, that doesn’t currently have any commercial climbing facilities.

    Wall renderings for the Rock Mill
    Wall renderings for the Rock Mill

    The Tasting Room

    The Rock Mill is not the first time Rock Candy has brought bouldering to the city.

    When the Yokums started Rock Candy in 2007 they created a small 500 square foot “woody gym” in their manufacturing space. First opened to friends and family, it quickly turned into the place to be for local climbers. For a donation of $20 a climber could get the pass code and have a session anytime they liked.

    “It got out of control really fast,” Nathan told CBJ, but they loved bringing the community together and sharing their passion for climbing. In 2010, they had to close the wall when they moved into a larger manufacturing space. But as Nathan put it, “We knew when we shut it down that we would bring it back and do it right.” Doing it right took longer than they expected.

    Original woody at Rock Candy. Photo: Rock Candy
    Original woody at Rock Candy. Photo: Rock Candy

    Over the next 5 years they grew Rock Candy into one of the power players of the industry and at the same time they scoured Akron for a suitable building to build the gym and headquarters. They found it last year and quickly started the wall design and construction plans and hope to be open this fall.
    The soon to be Rock Mill.  Photo: Rock Candy
    The soon to be Rock Mill. Photo: Rock Candy

    Even with the addition of The Rock Mill to the growing Rock Candy universe, the Yokums have been able to keep it real and stick to their Northeast Ohio roots. “The Rock Mill is part of the Rock Candy family,” said Liz who heads up the marketing department. “But it’s branded a little bit different.” She says that while Rock Candy is rooted in the local community, the brand has a national and international reputation. Having the bouldering gym portion of the company separate allows them to do more specific marking to their local community under the Rock Mill brand. “We can create a different face for this local piece,” Liz said.

    Rock Candy is not the first climbing hold company to start their own gym. So Ill built their eponymous gym in St. Louis and Asana has a nice little bouldering facility in Boise, Idaho. But Rock Candy is the first company to create a separate brand that sticks to selling the experience of climbing.

    Growing Pains

    Several years after starting Rock Candy, Nathan and Liz were still working full-time day jobs and taking care of hold orders, pouring and shaping during evenings and weekends. Then the recession hit and Nathan’s position at the local youth center was eliminated.

    “So, we said to ourselves if we’re going to make this Rock Candy thing work, now is the time,” Nathan said. But trying to grow a fledgling company during the largest economic downturn since the Great Depression may not have been the smartest idea. “We started at that time when gyms were looking at me and saying, oh man we can’t spend any money,” he said.

    Nathan Yokum on his 14th hour shipping out holds in their 3rd shop in 2008.  Photo: Rock Candy.
    Nathan Yokum on his 14th hour shipping out holds in their 3rd shop in 2008. Photo: Rock Candy.

    But like all things forged under pressure, Rock Candy came out stronger and leaner and better for it. “At a certain point we were looking at the bottom line and it wasn’t there. So we really had to reevaluate what we were doing and our approach to it,” Nathan said.

    Nathan had been pouring holds 15 hours a day at a time when their first son was born. They knew that if Rock Candy was ever going to be a success, they would have to really connect with their customers and keep expenses down. How could they do all of that with only a limited number of hours in the day? The answer turned out to be outsourcing.

    Nathan testing out the first setting bucket in 2012. Photo: Rock Candy
    Nathan testing out the first setting bucket in 2012. Photo: Rock Candy

    Once they off loaded the most onerous aspect of selling holds, pouring urethane, they finally had time to provide the customer service they had always wanted to. From that point on the Yokums and their team have focused not just on the customer but on the lifestyle of their customers, the routesetters. With their “Setting the Sweet Life” and “Support your Local Setter” marketing campaigns they tapped into a well of passion and emotions from setters around the globe.

    “We really like the idea of not only marketing to routesetters but actually providing what they need,” Liz told us. “It’s not just marketing. It’s listening and responding and adjusting to what people really want.”

    Midwest Grit

    With smart marketing and extending their line to include some very unique shapes, Rock Candy has been able to grow at a pace that is sustainable yet at the same time adaptable. When asked what is the key to Rock Candy success, Nathan doesn’t hesitate: “Determination.”

    Nathan and Liz exude the persistence and determination that people from Ohio are famous for. Nathan even quotes Cleveland Cavaliers basketball star Lebron James when talking about how Rock Candy has made it through all the ups and downs: “In Northeast Ohio, nothing is given. Everything is earned. You work for what you have.

    “That’s really true especially in the climbing industry,” Nathan said. Ohio is not a place where pro athletes are hanging out and taking word of Rock Candy out to the rest of the world. “Were not rubbing elbows with other industry super stars on the streets,” Liz said. What they have been doing is spending their time creating a solid business built on great customer service and a great product.

    Current office space.  Photo: Rock Candy.
    Current office space. Photo: Rock Candy.

    Nathan is a quiet, soft spoken guy prone to understatement and Liz gives off a homespun earnestness that comes through in her Midwest accent. “As a brand, in general we don’t have a lot of the hype that a lot of other brands have. And that’s an area we can improve,” Nathan said. “But part of that is because, um, we’re real.” He would rather spend his time shaping foam or playing with their two children than schmoozing at trade shows or trolling the internet.

    2014 was a year in which the company circled the wagons, as it were, and kept a low profile while they got the Rock Mill in order and built an online ordering system for Rock Candy that was specifically geared toward the climbing gym buyer. “We didn’t put out a lot of new stuff, and that was somewhat on purpose,” Nathan said.

    Their lack of hype on the scene is likely why Rock Candy didn’t show up on CBJ’s 2015 Grip List (they were #11) but that could all change this year. They have already been a major sponsor at this year’s CWA Summit and have been hold sponsors for Louie Anderson’s Setter Showdown.

    But most importantly, Rock Candy has already put out 60 new shapes this year and plans to bring an additional 140 urethane shapes to market in 2015. That’s not including the expansion on their popular wood training series. All those new shapes will definitely get the attention of buyers and setters and prove that quality and quantity overcome hype any day.

    Liz and Nathan have grown a company through hard work and smart marketing, and their plans to grow Rock Candy as well as the climbing gym are not over yet. “The book is still being written,” Nathan said.