Earth Treks Climbing and Fitness announced earlier this week that it has partnered with Tengram Capital Partners. Through the newly formed relationship, Earth Treks and Tengram plan to open new climbing gyms in Earth Treks’ existing markets (the Mid-Atlantic and Colorado), while also expanding into new markets.
“I am excited about the opportunities that we see in the climbing gym market. Every day more consumers experience the power of climbing,” said Earth Treks CEO, Chris Warner. “Through our partnership with Tengram, Earth Treks can share our team’s passion for climbing with more people across the country.”
Tengram is a private equity firm that focuses exclusively on consumer and retail companies that own exceptional, highly recognizable brands. Tengram chose to partner with Earth Treks because climbing is in the company’s DNA.
“We are thrilled to partner with Earth Treks. Chris and his team have built a truly authentic brand on the foundation of a strong culture, a very high degree of customer loyalty and a distinctive positioning in the space,” said Matt Eby, managing partner of Tengram. “We look forward to continuing to build Earth Treks’ bright future as fitness enthusiasts increasingly seek the more social and engaging experience that these gyms have been proven to provide.”
Earth Treks currently has one facility in Golden, Colorado and four around the Washington DC metro area.