PR: Non-profits Have an Ally in Avate
Press Release:
As the climbing industry grows, so does the need for support. From established areas that need
re-bolting to the crags whose access is threatened; from the indoor gyms hosting youth competitions to the volunteer organizations that help adaptive climbers reach new heights, climbing has always relied on support from within.
And like many other climbing companies, Avate Apparel has hit the market to do just that, already
partnering with organizations such as the Access Fund, the American Alpine Club and the Adaptive
Climbing Group. But Avate pledges to do much more as well. Company CEO, Michael Denman, has a
different take on how the non-profits of the industry can benefit from personalized support.
“With Avate, we recognize that collectively, we are responsible for making climbing what it is and what it can be. Each non-profit has different needs, from event sponsorship, or social media awareness and cross promotion, to monetary donations and blue collar support.” He continues, “As an apparel company, we pledge to give 10% of the revenue from our sales to non-profits as well as having the flexibility to give swag to a comp, produce clothing for event volunteers, or offer support to an organization in a way that can yield them far greater fundraising results. For example, if we can supply a local climbing coalition with a functional piece of apparel at wholesale cost that highlights their event instead of simply our apparel, that garment can be used as a fundraiser to support the growth of their cause.” And that’s where the philosophy comes full circle.
Climbers support their own and Avate has jumped into the market to help broaden that reach by giving non-profits a flexible company with which to work that caters to their needs. “We’re starting small. We’re starting responsibly. We understand that as the company grows, so too will our support of the sport. Currently, our apparel is available for sale online at avateapparel.com and we hope to be popping up in pro shops and retails stores soon. We understand that we need a retail presence to support the business and we hope that climbers will support us, so we can in turn support them.”
Avate recently launched its first line of shirts, hats, and hoodies with expansion of the clothing line planned for the fall and spring of 2016. For the organizations that bring access and awareness, it’s great to have an up and coming company on their side.
About Avate – Avate Apparel launched in 2015. Owned and operated by a group of climbers who are
committed to the basic principles of making quality clothing that climbers can wear on and off the rock, Avate pledges to support the non-profits that keep climbing accessible. Follow us on social media @AvateApparel on Facebook, Instagram and Twitter.
Gym Intro Videos Help Beginners
Videos are the newest way to attract the attention of your members. Beta videos, which showcase certain boulder problems are all the rage and are now quite common. On the heels of the success of beta videos, climbing gyms are now producing longer more in depth how-to videos for their beginner climbers.
Sender One created Flash Point which is series of videos that will help members learn skills faster while at the same time explaining how the gym works.
In Munich, Germany the bouldering gym, Boulderwelt created this beginner friendly introduction which shows how to balance and even how to fall while bouldering.
Share Your Business News With CBJ
If your business has exciting news you’d like to share with the world, CBJ wants to hear from you! We’re always interested in what your climbing related business is doing and we’d like to help you get the word out.
Tell us about:
New climbing gyms or other climbing businesses
Announcements of hiring key personnel
Tips or questions about running your business
People on the move
Unique climbing product or service
Or anything related to the business of climbing! Just send us an note.
Your Legal Duty of Care
By Reb Greg
The following is intended to discuss only general matters of law, and not opinions regarding the laws of a particular state or other jurisdiction. Consult with an attorney familiar with your operation and the laws which apply to it.
Rarely would a climbing gym manager describe his or her first priority as the avoidance of legal liability, but an understanding of the legal duty of care owed to gym visitors, including non-climbers, is essential to a successful operation. Under our system of jurisprudence a gym which does what it says it will do and takes reasonably good care of climbers and other visitors generally is going to be on the winning side of a dispute or law suit, over an alleged injury or other loss.
But mistakes can be made by even the best operations, so it is important that professionals in our industry understand certain fundamental concepts of legal liability. Note that we are discussing one’s legal duty of care. This is not a matter of ethics or morals, but only what the law requires in a relationship between a gym and its visitors. And our subject is a gym’s duty of care.
Caring for and about another’s welfare is a nice sentiment. But that is not our topic. As far as the law is concerned, one who does not love his neighbor nevertheless has certain obligations relating to that neighbor’s wellbeing. Specifically, one’s legal duty of care is at the heart of a claim of negligence. Your gym may be faced with issues of breach of contract, failure to comply with health and other local ordinances, and even charges of criminal conduct; but the most common claim that will be made against you will be one of negligence.
A negligence claim, to be successful, must have four elements:
- a legal duty of care owed to the person claiming some loss;
- a breach, or violation, of that duty;
- a loss, which may be a personal injury or death, emotional upset, or loss or damage to property; and
- a causal connection between the loss and the breach.