FOR IMMEDIATE RELEASE
September 14, 2021 , Boston, MA As the global leader of high-performance soles, Vibram is excited to announce a 12 month partnership with one of the leading climbing gyms in the US, Brooklyn Boulders.
The two organizations will work together on product development, innovations and previews enabling Vibram to delve deeper into the product needs of the climbing community. In addition, the partnership will see a variety of co-hosted events throughout the year.
“Today’s announcement reinforces our continued commitment to serving consumers, athletes and passionate climbers through authentic relationships and the delivery of innovative products. It is this commitment that delivers confidence in every step. We have spent a great deal of time focusing our product design processes on the end user and really getting to understand what they need from their Vibram soles – whatever the use may be; hiking, running, walking etc. This partnership with Brooklyn Boulders will be instrumental in Vibram building even stronger relationships with the climbing community and understanding their footwear needs. At the BKB gyms we’ll be running product analysis, testing, feedback workshops, offering climbing shoe repairs, and co-hosting events,” said Fabrizio Gamberini, Global Chief Brand Officer and President, Vibram Corporation.
“Vibram builds quality products that our community trusts and we’re excited to be part of the product development process to further enhance our member experience both on and off the wall. Vibram’s focus on sustainability aligns with our values and we look forward to providing our community further opportunities like resoling that reduce the environmental footprint while enhancing the performance of the products they already own,” said Martin Adler, Brooklyn Boulders CEO.
The partnership will kick off later this year.
INTERVIEWS ARE AVAILABLE UPON REQUEST
Vibram is the world leader in the development and manufacturing of high-performance rubber soles for outdoor and leisure activities, workwear, fashion, orthopaedics and correction. For more than 80 years the yellow octagon that symbolises Vibram has been synonymous worldwide with quality, performance, safety and innovation in the footwear industry. With its international headquarters in Albizzate (Varese) Italy, Vibram produces over 40 million soles every year, dedicates over one million kilometres to testing, is present in 120 countries and has manufacturing, research and representation bases in the USA, China, Japan, Brazil and Italy. Follow us at Vibram.com and www.instagram.com/vibramnorthamerica
ABOUT BROOKLYN BOULDERS
Brooklyn Boulders is an adventure lifestyle brand with indoor climbing gyms and fitness centers located in New York City, Boston, Chicago and Washington, D.C.. Follow us at brooklynboulders.com and instagram.com/brooklynboulders
MEDIA CONTACT: Rekha Purwaha, PR Director, Vibram, Rekha.firstname.lastname@example.org /+1. 781.467.9520
This press release was written by the sponsor and does not represent the views of the Climbing Business Journal editorial team.