Specs: 7,500-square-foot, bouldering-focused gym is advertised as “Lincoln’s first locally-owned commercial rock climbing gym.” Specific amenities include three bouldering walls (217 total linear feet), with grades ranging from V0 to V10+. The facility also includes an event/party room, a fitness and training area, a campus board, and a pro shop.
The gym’s name, “MW Climbing,” is a reference to the initials of founders Matt Beio and Wendy Huynh, “a couple of Midwestern climbing nerds that are pursuing [their] dreams of growing Nebraska’s climbing community,” reads MW Climbing’s website.
Walls: MW Climbing (self-made)
Flooring: MW Climbing (self-made)
CRM Software: Approach
In Their Words: “Basically, Matt and I started building the gym in Lincoln, Nebraska because we really wanted to grow Nebraska’s climbing community. We’ve gained so much—community, fitness, confidence, each other—from climbing and we wanted others to experience what it had to offer. Our mission is to provide an engaging and fun rock climbing experience for all. Driven by our core value of inclusivity, our gym is a place where first-time climbers and seasoned athletes alike can come together to climb and build a lasting community.
I think what makes us unique is that Matt and I are both scientists and university professors (in the fields of biochemistry, chemistry, neuroscience, and statistics), so we really take a learning-centered focus in our approach to things. We use a lot of our organizational, critical thinking, creative, and pedagogical skills that we’ve learned from our lives and applied it to our gym values: we want our climbers to feel excited to learn about climbing and we want to provide them with the knowledge, confidence, and community to thrive.”
—Wendy Huynh, co-founder and CEO
Climbing Business Journal is an independent news outlet dedicated to covering the indoor climbing industry. Here you will find the latest coverage of climbing industry news, gym developments, industry best practices, risk management, climbing competitions, youth coaching and routesetting. Have an article idea? CBJ loves to hear from readers like you!