Scientists Open a New Climbing Gym in Nebraska

image of MW Climbing ribbon cutting
New MW Climbing gym in Nebraska
MW Climbing “started out in 2016 as a single climbing wall” in an apartment. Soon that wall was moved into a rental storage locker, but the home climbing space was expanded into “a full-blown training center” in a garage. That garage eventually led to more expansion and the eventual establishment of the commercial climbing gym as it exists today. (All images courtesy of MW Climbing)

MW Climbing
Lincoln, Nebraska

Specs: 7,500-square-foot, bouldering-focused gym is advertised as “Lincoln’s first locally-owned commercial rock climbing gym.” Specific amenities include three bouldering walls (217 total linear feet), with grades ranging from V0 to V10+. The facility also includes an event/party room, a fitness and training area, a campus board, and a pro shop.


The gym’s name, “MW Climbing,” is a reference to the initials of founders Matt Beio and Wendy Huynh, “a couple of Midwestern climbing nerds that are pursuing [their] dreams of growing Nebraska’s climbing community,” reads MW Climbing’s website.

MW Climbing gym's opening
An exciting day—the ribbon-cutting ceremony for MW Climbing in Lincoln, Nebraska.

Walls: MW Climbing (self-made)
Flooring: MW Climbing (self-made)
CRM Software: Approach

In Their Words: “Basically, Matt and I started building the gym in Lincoln, Nebraska because we really wanted to grow Nebraska’s climbing community. We’ve gained so much—community, fitness, confidence, each other—from climbing and we wanted others to experience what it had to offer. Our mission is to provide an engaging and fun rock climbing experience for all. Driven by our core value of inclusivity, our gym is a place where first-time climbers and seasoned athletes alike can come together to climb and build a lasting community.

Bouldering at MW Climbing
MW Climbing is “beginner-friendly,” but also features boulders as difficult as V10+.

I think what makes us unique is that Matt and I are both scientists and university professors (in the fields of biochemistry, chemistry, neuroscience, and statistics), so we really take a learning-centered focus in our approach to things. We use a lot of our organizational, critical thinking, creative, and pedagogical skills that we’ve learned from our lives and applied it to our gym values: we want our climbers to feel excited to learn about climbing and we want to provide them with the knowledge, confidence, and community to thrive.”
—Wendy Huynh, co-founder and CEO