Popular Virginia Gym Gets a ‘Sister Facility’

Image: Latitude Climbing and Fitness

Latitude Climbing and Fitness Virginia Beach, VA

Specs: Brand new 16,000 square-foot facility (with over 13,000 square feet of climbing surface) will feature top ropes, a lead wall, bouldering, a speed wall, as well as weightlifting, fitness, and yoga. The gym is to be located in the heart of Virginia Beach Town Center and will serve as a sister facility to the original Latitude gym in neighboring Norfolk, Virginia. The anticipated opening date is summer, 2020.
Trango Holds Pardners
  Walls: Vertical Solutions Flooring: Habit Flooring CRM Software: Rock Gym Pro Website: www.latitudeclimbing.com In Their Words: “Latitude Virginia Beach is excited to introduce over 10,000 square feet of roped climbing, a second expansive bouldering area, and provide a convenient location central to Hampton Roads. We look forward to expanding our programs to cover all disciplines of the sport.” — Marisa Beck, President

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Colorado Gym Offers Diverse Challenges for Kids

Image: EVO Kids

EVO Kids Louisville, CO

Specs: Nearly 7,000-square-foot space combines climbing walls (bouldering and top-roping, with additional walls to come) and ninja equipment with various obstacle course-style elements (rings, bars, warp wall). Adjustable angled system walls are also forthcoming, all designed “to help kids excel at movement, coordination and confidence.” Walls: Eldorado Climbing Walls (large freestanding boulder due in January, previously residing in Google’s headquarters in Boulder, Colorado) CRM Software: Rock Gym Pro Website: evorock.com/kids-louisville-co
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Image: EVO Kids
In Their Words: “If you talk to anyone who owns a climbing gym, I’m guessing a majority would say their youth programs are blowing up and that it’s always a challenge to manage the user groups of gym members and youth programs because they all descend on the gym during the same peak time—kids get out of school and people get off work, and everyone is going to the gym at the same time. So managing that is challenging, and there aren’t a lot of kid-focused gyms. This kids’ facility is just a stone’s throw away from the main EVO gym, so kids can walk or ride their bikes from one facility to the other. Their membership is good at both places. And we’re mixing the ninja aspect with climbing because we think that ninja equipment is really going to help develop kids as athletes. These ninja elements allow kids to explore and increase their body awareness—and have fun doing it. It’s like a giant playground.” — Hilary Harris, Co-Owner

Long Beach Landmark Gets a Gym Makeover

Image: Long Beach Rising

Long Beach Rising Long Beach, CA

Specs: 17,000-square-foot bouldering gym located inside a historic landmark building (constructed in 1926) known as “The Packard,” originally used as an automotive showroom. The space also features weights, two studio spaces, and an aerobic area. Training boards, lockers, showers, and saunas also fill out the facility—with a cafe planned for inclusion in the front lobby. Walls: Vertical Solutions Flooring: Habit Climbing CRM Software: Approach Website: longbeachrising.com
CWA Summit Pre-Conferences
 
Image: Long Beach Rising
In Their Words: “I was a youth coach for a long time, and I was [at the Monona Terrace] in Madison, Wisconsin, for Bouldering Nationals [in 2016]. And they announced that year that it was official that climbing was going to be included in the 2020 Olympics. I suddenly started looking at it all a little differently. I looked around and realized, “This sport doesn’t even know what’s happening to it—what’s about to happen to it!” Then I slowly put a business plan together with the help of friends and family.
Image: Long Beach Rising
“Things take off when you find a building. You can play around a lot with the loose aspects of your business, but until you have square footage and a location, and demographics, your business plan is just an idea. So finding the building was everything. It was luck—I was in Long Beach [California], it was the second building I looked at. My realtor said the building was deemed ‘historic,’ which meant I could inherent ‘grandfathered’ leniances from the city and the building comes with a unique character. So, I thought, ‘That’s really interesting!’” — Grayston Leonard, Founder

Idaho To Get a New Gym With a View

Image: Vertical View

Vertical View, Meridian, ID

Specs: 32,000-square-foot facility (18,000 of which is climbable surface) is being built completely “from the ground up.” The gym features four stories of climbing, including 65-foot roped walls, a 15-meter speed wall, bouldering walls, a kids’ climbing area, and a training area. Additionally, Vertical View will be a full fitness facility with dry saunas, weightlifting equipment, cardio machines, a heated yoga studio, and a barre studio.
Image: Vertical View
Walls: Walltopia Flooring: Asana CRM Software: Rock Gym Pro Website: verticalview.com In Their Words: “We are stoked to offer world class climbing to the community here and also build that existing community by creating new climbers. This gym has been in the works for over five years now, and the opportunity to open the doors within the next few months is a dream come true.” — Tyler Pape, Administrative Director

Using Data to Make Connections in Climbing Gyms with Klimbz

Image: Ken Haller, founder of Klimbz, connecting with the great outdoors. © Klimbz
[Branded Content] According to the State of Climbing Report 2019 published by the American Alpine Club, 65% of climbers are between the ages of 18 and 35, based on data provided by the Outdoor Industry Association. In other words, “OIA’s demographic data suggests that if you head to the nearest gym or crag, you’ll see a lot of Millennials.” Forbes reports that Millennials spend an average of five-and-a-half hours per day on their phones. The mobile world is here and climbing gyms are inevitably part of it. In an industry with roots in the wild, digitization doesn’t come without push back. CBJ once reported on the ban of phones/media devices in climbing areas at one gym which had concerns they would negatively impact the sense of community or endanger climbers because users would not be adequately aware of their surroundings. Responsible use of headphones, specifically, was reinstated in bouldering areas after a survey showed gym members did not feel they were negatively impacting the sense of community. What would it look like for technology to exist in climbing gyms not only without inhibiting community but also as a tool for improving connections between climbers, setters and competitors? A tech innovator in the climbing industry is embracing exactly that ethos: Klimbz, a leader in data-driven gym management software.

Engaged Climbers of All Abilities

Climbing gyms often cultivate an unparalleled sense of community, but first encounters can be intimidating for inexperienced climbers, as pointed out in this article on CBJ. By taking a proactive approach, climbing gyms can positively impact new climber retention and promote inclusivity. With Klimbz, gyms help first timers get an understanding of the layout of the gym and assist them in finding appropriate climbs to try with the filtering of routes in the platform.
© Klimbz
When there can be 200 routes and boulders to choose from at a climbing gym, sorting through the options can become overwhelming, even for the most seasoned climbers. Incorporating a platform like Klimbz at a gym allows members to see what is new and create To Do lists, and the Recommendation engine suggests similar climbs to try. Members inspired to climb harder grades and coaches of youth teams with sights set on local competitions or USA Climbing championships can use the Coaching section to create workouts with various exercises – from climbing 4 x 4’s to pull-ups – to record progress and make changes to training regimes according to hard data. “During the months I am chasing grades for my team score, I find that the tracking and compilation tools are very useful. Maybe, if I used it more, I would be way stronger!” says Chris McFarland, Operations Manager at the Salt Lake City facility of Momentum Climbing, which incorporates the Klimbz app across many of its climbing gyms for climbers and routesetters.

Empowered Routesetters

For employees in any industry, technological advancements can mean loss of employment, when labor power is supplanted by machine power. According to Forbes, up to 1 in 4 workers will need to change occupations due to the impact of automation. Klimbz was created with the opposite goal in mind: to empower routesetters, the indispensable employees behind the most important product of any gym.
© Klimbz
“Using a route management software is the best way to provide a comprehensive, real-time assessment of route distribution within the gym. Coupled with a customer interface, users are provided with tools to track their climbing and progress and easy ways to locate new routes within their range and ability,” says McFarland. Gyms pay professionals to create innovative, thoughtful and intricate movements on walls, creativity which can’t be replaced. By integrating the Klimbz platform into routesetting management, operators open the space for a gym-wide dialogue between climbers and routesetters which can support the creative routesetting process with quantifiable data on climber preferences. This basic information helps routesetters develop into well-rounded artists at the top of their trade. Klimbz also helps to improve communication between routesetting teams and operations. Climbers enter their ticks, attempts and quality ratings of completed routes on their phones at any time, and routesetters receive feedback from any location to improve setting strategies together, decide on new route styles or holds, coordinate setting schedules and communicate with managers. “I think it’s really important that people can look at the boulders, see what’s set and give us some feedback. When I’m setting, it’s very important to me that the climb climbs well, that it’s appropriate for the grade that we’re putting on it as well as visually appealing for people,” says David Daviau, routesetter at Hub Climbing in Toronto, which supports the performance of its routesetting team with the Klimbz platform. “Klimbz is definitely really good for making our lives easier in terms of organization.”

Community-Centered Competitions & Leagues

On July 19th, dozens of climbers crowded into Momentum Millcreek for a 24-Hour Climbathon fundraiser of nearly nonstop climbing. Altogether, 41,000 feet were climbed to raise money for Elevated Mountain Guides (EMG), a climbing nonprofit with the mission of making the outdoors more accessible to underserved communities. Throughout the competition, the scores of competitors were automatically calculated and followed in the Klimbz app. “It worked so well, I can’t thank you enough!” said Nikki McGee, Founder of EMG. Four years ago, Momentum Indoor Climbing decided to engage their community by starting an Adult Bouldering League in their gyms. For the past four years, they have been successfully using Klimbz to run aspects of the league. Over the years, a handicap scoring system was developed that allows beginner climbers to “compete” against advanced climbers, making the experience more enjoyable for all competitors. 40 participants per gym consistently sign-up to compete. The scoring and managing of the league is taken care of through Klimbz and reduces the time and energy required of gym employees. Since 2016, the Klimbz platform has been used by climbing gyms across North America and Australia to easily track scoring of climbing competitions and leagues, events which can bring gym members together or unite climbers for a specific cause. It takes the spreadsheet to the next level by automating the process and placing the data in the hands of every competitor for immediate results entry and viewing. The goal? Successful, community-centered climbing focused on helping gyms and climbers become better. “The fact that everyone got seamlessly scored and entered into the system without my even knowing it is a testament to how well your system worked in real time,” said Cliff of GP-81 in Brooklyn, in response to using Klimbz for the GreenPoint RedPoint competition. Contact Klimbz (info@klimbz.com) today to bring the fully customizable platform to your community’s climbers, league participants, routesetters and competitions. .
This story was paid for and produced by the sponsor and does not necessarily represent the views of the Climbing Business Journal editorial team.

Movement Joins the El Cap Family

Movement Joins El Cap
Photo: Movement / El Cap
It was recently announced that El Cap, among the largest national networks of climbing gyms, has acquired Movement Climbing and Fitness. Other gym chains already under the El Cap network include Earth Treks and Planet Granite. The news of Movement’s joining of El Cap spread through an email titled “The Next Horizon,” which was sent in the form of a letter addressed to members of the Movement community. “We believe that by positioning ourselves with the prominently growing group in the country, we can have an incredibly positive impact on the rock climbing industry at a national level, offer more services to members and guests, and more career possibilities to staff,” the letter, collectively authored by Movement’s founders Anne-Worley and Mike Moelter, stated. “We believe the sum is greater than the parts. Collectively, Movement, Earth Treks, and Planet Granite will stand beside each other to affect positive change in the climbing industry.” The announcement also noted that members of Movement gyms will have membership access to Earth Treks and Planet Granite facilities around the country. It also stated that membership options will remain unchanged for the remainder of the year, with new member pricing going into effect for Earth Trek members at the onset of 2020. Guest passes and retail discounts will not carry over across the different gym brands just yet. A subsequent press release indicated 16 climbing gyms (including the three Movement facilities) will now be in the El Cap network—serving a total of 4 million patrons annually. El Cap’s CEO, Robert Cohen, was quoted as saying, “This is a very special opportunity for us all. Movement Climbing and Fitness’ premier locations and high-quality services align with El Cap’s climbing gyms, and they have an impressive team that supports these functions. These gyms will expand access with one membership and allow us to collectively continue our work in building a stronger climbing community for all to participate in.”

CBJ Gym Map Is Back (And You Can Win Free Holds)

CBJ Gym Map CBJ is proud to announce that its gym map has been updated and redesigned. The map features a detailed listing of every climbing gym in the United States and Canada. The gym map can be searched according to climbing type, opening year, and whether a facility is operational or still in its planning and development stages. There are upgrades planned and your feedback is welcome. In the coming months additional updates and filters are planned to be released, including size of facility, features like IFSC speed wall and training boards, programs like yoga and day care, and more. “The CBJ Gym Map is a valuable resource for staying up-to-date on the rapidly changing landscape of indoor climbing in North America. Thanks CBJ!” – Jackie Hueftle, Kilter
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CBJ Gym Survey
Photo: Ryan Spence

Win Free Climbing Holds

Help CBJ add new map search functionality by updating your facility profile here. Any facilities that do this by November 15th will be entered to win free climbing holds! Three lucky climbing gyms will win $500, $300 or $200 of brand new grips from any US-based brand. For gyms on the map, CBJ also mailed you a hardcopy of this survey. Your time is appreciated in helping CBJ develop this industry resource.

Tools For Climbing Industry Professionals

The gym map has been a hallmark of CBJ since the website’s early days, and has proven useful for countless gym development projects over the years. The map data also underpins CBJ’s annual Gyms and Trends report. Along with the gym map, a Jobs & Professionals section has been added to CBJ’s homepage, making it easier for users to access and search job openings in the climbing industry. If you are looking for good talent, posting your job on CBJ can help you find it. And, as part of the new map’s unveiling, this month’s Behind the Desk column features an interview with Jon Lachelt, owner of Ascent Studio in Fort Collins, Colorado, and the mastermind behind the original gym map’s data functionality.

Where Computers and Climbing Meet: Behind The Desk With Jon Lachelt

Behind the Desk…is an ongoing series that profiles people influencing and advancing the industry in gyms from coast to coast. For this installment, CBJ explores how a long-time climber’s background in technology was uniquely applied to the climbing industry. But, in talking to Jon Lachelt, we also get psyched that maybe climbing will someday be a sanctioned sport at high schools across the nation. In full disclosure, Lachelt has been an important part of CBJ for years as the mastermind behind our Gym Map which was first released almost 5 years ago. But his unique story is worthy of being told, regardless of his close affiliation with us.
Jon Lachelt on Castleton Tower
Jon Lachelt with his business partner on top of Castleton Tower, Utah. Photo: Jon Lachelt.
Name: Jon Lachelt Title: Owner, Ascent Studio Location: Fort Collins, Colorado CBJ: You have a background—and a previous career—in computer software development. That’s pretty unique, so how did the evolution happen, from software engineer to climbing gym operator? LACHELT: I worked for Hewlett-Packard for almost 30 years before the transition. I had decided a few years prior that I didn’t want to continue as an engineer for the rest of my career, but back then I wasn’t immediately sure what I would do instead. I had never considered owning my own business before, so it took quite a while before I could convince myself that I could make a go of it with a rock gym. Soon after I started considering the idea of opening a gym (2006), I ran across a notice in a forum on RockClimbing.com about a routesetting clinic being hosted at the soon-to-open Rock Club (in New Rochelle, NY). I got in contact with the owner and asked if I could come for a long week around the clinic and just hang out with him—doing whatever odd jobs he needed doing, so that I could pick his brain about the whole process. He was very gracious and I ended up staying at his house for the week and learned a lot about the process, and he even shared with me his pro-forma. Then, the next year (2007) was the first Climbing Wall Association Summit. At that Summit, I met so many gym operators/owners who were quite open and supportive of new potential gym owners. Simply knowing that the industry was so supportive and encouraging made the possibility of opening a gym much more tangible. Finally, in 2013 HP offered an early retirement incentive and I decided to take it. I figured being ‘retired’ (read: ‘unemployed’) was the incentive I needed to actually overcome the inertia and security of a steady income in a comfortable job. And soon after that I connected with a truly retired friend from church who was intrigued with the idea of a climbing gym and willing to be a partner and investor. At that point I knew that my dream would actually become a reality. Since there were not any available tall buildings in Fort Collins [Colorado], we had to build from the ground-up, which I was keen to do anyway since I knew that I wanted a very open structure with a lot of windows. That whole process of design and getting through the development planning with the city took another three years before we opened in November, 2016.
Ascent Studio
Photo: Ascent Studio
CBJ: Has your computer and technological background proved applicable in climbing in any ways? LACHELT: I can’t say I’ve used my computer skills very much since leaving HP. Working on the CBJ Gym Map was probably the most significant thing I’ve done since then. That process started while I was putting together my business plan. I suppose I was—no, I actually was—a little OCD about making a complete list of all the gyms in the United States. I didn’t want to simply give vague estimations of how many gyms there were, and how many had closed, and how big they were. I wanted real data. So I compiled the most comprehensive list of gyms I could. When Mike Helt [previous owner of CBJ] approached me about a collaboration on maintaining the database and creating an active, searchable map, I was pretty excited to figure out how to make it happen. That was a fun process that I have to admit was a nice distraction from the sometimes tedium of getting a loan, and the back-and-forth with the city planning folks.
The Hold Room
  CBJ: You also have a background as a climbing coach at Colorado High School. There are a lot of youth climbing teams these days, but not many that are directly affiliated with a school. How did that gig come about for you? LACHELT: Well, I really have to be honest, I wasn’t much of a coach. I’m an average climber at best, and it’s hard to coach someone when they quickly get to be better than you are. A friend at the gym had started coaching a team comprised of any high school students in the Fort Collins area. As the team grew it seemed obvious that he needed another body to help, so I volunteered. That team competed in the Colorado High School Climbing League (CHSCL), started by CityRock in Colorado Springs. The CHSCL provides a second avenue, in addition to USA Climbing, for students to get involved in competitive climbing. The CHSLC at least in form meshes with the familiar concept of representing their school in a sport they enjoy. The difficulty of that is that climbing is rarely embraced by public high schools. They have a skewed perspective on risk and liability. One of the students in the league actually had the experience of talking with school administrators who said that students could have a school-sanctioned climbing club—as long as they didn’t actually climb. (The school’s insurance thought it would be too risky). To that I say, you’ve got to be kidding… you let kids play football for crying out loud…kids actually die as a direct or indirect result of participating in that sport (13 kids in 2017). As far as I know, in the whole history of youth indoor climbing competitions, I don’t think there have been any deaths. Because of that the CHSCL operates apart from the normal high school sport ethos. Any liability is borne by the gyms and the association between the teams and their schools is pretty much at arm’s length.
  CBJ: To that point, what factors would need to fall in place for more schools to have climbing teams on a widespread, national scale? LACHELT: I think of three things. First, obviously the liability issue would have to be overcome for the schools to actually acknowledge that their students are participating in such a ‘dangerous’ sport. Secondly, high school sports teams have a lot of rules around eligibility and coach-player interaction outside of the sport’s ‘season.’ Many organized sports don’t lend themselves to adults and youth rubbing shoulders while participating in the activity. But with climbing, whether it’s at the gym or at a crag, it’s really normal for youth and adults to be in the same space, working on the same problems/routes, climbing at the same crag, encouraging each other, sharing beta, etc. Climbing, at least in an outdoor context, depends on the concept of mentorship. To put artificial barriers in place to prevent ‘coaching’ from happening outside of a season would (in my opinion) change the nature of the activity. This is one reason the CHSCL has specifically not tried to come under the umbrella of the Colorado High School Sports and Activities Association (CHSSAA) that regulates all of its constituent sports. Thirdly, gym space is at a premium. My gym, for instance, is busy enough that members sometimes complain about the climbing team getting in the way of their climbing. There simply are not enough hours in the day, or days of the week, for us to have two or three other teams trying to find time to practice that won’t negatively impact our members’ experience.
Battle for the Fort at Ascent Studio
A packed house for Ascent Studio’s Battle for the Fort competition. Photo: Ascent Studio
CBJ: How does a gym in Colorado like Ascent Studio find an identity when there are so many climbing options—both indoors and outdoors? LACHELT: Good question. We are always trying to figure that out also. We’ve differentiated ourselves from the outset by our purpose-built facility. Of course, that can’t be the sole differentiator. A climbing gym is a lot more than the building and the walls. Our gym, and most forward-thinking gyms nowadays, are focused on how they can best support and grow the local and regional climbing community. A healthy climbing community means more customers and members. For us that means making many and varied opportunities for people to meet each other and connect around climbing and even non-climbing activities. CBJ: I read an article where you cautioned against gym owners comparing their community to any other community. I think that’s great advice. What are some things a gym can—or should—do to bring out the strengths and uniqueness of the community in which it resides? LACHELT: I think that comment might have been related to comparing your city/region to another similarly sized city and using the success (or failure) of a gym in that city as a basis for gauging the potential for your gym to succeed. We all know that there are many, many factors that feed into the success of a climbing gym. Population is one factor… maybe even just a small factor. But to your question, one thing I love about climbing gyms is that each one is unique. Even the franchised gyms have unique walls, unique buildings, the type of climbing at their local crags is different, etc. Some gyms have an owner/manager with a lot of visibility in the greater climbing world (think Hans Florine at Diablo Rock Gym in Concord, California) or put up a lot of FAs in their local crags, but many gyms are run by a relative nobody in the climbing world (such as myself). As for what gyms can specifically do, I think of two things: First, give your staff the opportunity to express themselves through the gym. If someone has an idea for a program to run, an event to host, or local charity to sponsor, figure out how to make it happen. Climbing gyms have so many avenues for the personalities of the staff and local community to be manifest. If you limit yourself to the ideas of the owner/manager, then you’re going to get a very narrow vision for what the gym could become. Second, if you have a local climbing advocacy group, then you really should look for ways to partner with them for events and support them as best you can.

Oregon’s New Bad Weather Alternative

Image: Brimstone Boulders

Brimstone Boulders, Hood River, OR

Specs: 4,800-square-foot facility in the Columbia River Gorge area of Oregon will feature bouldering walls and yoga classes. The gym will also house some assorted fitness equipment. The facility will reside in the sanctuary space of a former Methodist church—portions of which were built in the late 1800s. Located in downtown Hood River, Brimstone Boulders will be within easy walking distance of nearly 30 restaurants, coffee shops, breweries, wine tasting rooms, and other popular shops.
Image: Brimstone Boulders
Walls: Vertical Solutions Flooring: Habit Climbing CRM Software: Rock Gym Pro Website: brimstoneboulders.com In Their Words:“The Gorge has felt like home to me since the first time I moved here in 2007. More important, the community here feels like my family. We believe they deserve a place to gather and do something fun and active when the weather goes to hell.” — Jen Altschul, Co-Owner