Interior Design Trends in Climbing Gyms: Walltopia’s Top Picks

Wip Climbing in British Columbia
Wip Climbing in Courtenay, British Columbia. All photos courtesy of Walltopia
As the climbing industry evolves each year, so do the target clientele of the climbing gyms and the climbing wall design styles. With the highly advanced production technologies of today, it has never been easier to have more colors, patterns or custom prints on walls. It is in your hands to experiment with new ideas and explore unconquered territories. The possibilities are almost endless. The Coronavirus (COVID-19) downtime can be used to dream up and start designing your new facility. Walltopia even offers the option to invest in the design only, without further commitment, and see your gym come to life virtually. To help you get inspired, Walltopia explored some of the current trends in interior design and their reflection in the climbing industry. Not surprisingly, they witnessed a strong overlap between the big interior trends of today and the styles of beloved climbing gyms that recently opened. Below are Walltopia’s top 6 interior design trends to consider for your climbing gym project.

1. Natural wood

Natural wood has always been around in interior design, with dips and soars in popularity over the years. People enjoy having it in their homes because it adds a cozy feel to the living area. At the same time, quality wood elements bring elegance and sophistication to the interior. When it comes to climbing walls, natural wood was the standard more than 15 years ago. The coating techniques of today were underdeveloped and that was all the industry was capable of then. When technology enabled the making of bright, colorful walls with improved texture, the wood look was abandoned, living on only as a nostalgic memory of the past. However, in recent times the wood look has been making a return and becoming hugely popular in climbing gyms again. Whether used by itself or as a signature element of a multi-color design, it continues to make climbers feel at home. Hangar 4, A Coruña, Spain Idrottshuset, Vaxjo, Sweden
Interior design trends in climbing: natural wood at Hangar 4
Hangar 4 in A Coruña, Spain

2. High contrast

In interior design, high contrast is fresh, simple and timeless. It gives an extra-edgy feel to an interior space. And in the opinion of experts, it’s about to make a major comeback. In climbing gyms, high contrast walls are awe-inspiring canvases, especially when combined with bright-colored holds. It’s a style that keeps looking modern, even ten years after installing a wall. Central Rock Gym, Randolph, MA, USA WIP Climbing, Courtenay, BC, CAN
Interior design trends in climbing: high contrast at Central Rock Randolph
Central Rock Gym in Randolph, Massachusetts

3. Bold details

In recent years both interior and fashion designers have enthusiastically played with textures, shapes and colors. It takes excellent design skills to get the balance right when dealing with so many elements. With climbing walls, bold details always seem to go a long way since they give the opportunity to proudly stand out. In fact, they feature in some of the most impressive and adored gyms around the world. First Ascent Humboldt Park, Chicago, IL, USA
Interior design trends in climbing: bold details at First Ascent Humboldt Park
First Ascent Humboldt Park in Chicago, Illinois

4. Teal as a signature accent

Teal is everywhere lately, both in fashion and interior design. And it’s not just another whim of the day. Teal is a preferred signature color because it creates a calm, refreshing atmosphere wherever it is used, especially when combined with neutrals and wood. Teal is currently one of the trendiest colors in climbing gyms, and Walltopia hopes it stays that way for a long time. HangOn, Lanzarotte, Canary Islands Touchstone Cliffs of Id, Culver City, CA, USA
Interior design trends in climbing: teal as a signature accent at Touchstone Cliffs of Id
Touchstone Cliffs of Id in Culver City, California

5. Soft colors as the new neutral

For many years interior design focused on neutrals, with just a hint of bright color here and there for a change. But prevalent soft colors are coming back and making a statement. Combining a few pastels in a thoughtful manner can make a design stand out like no other. In the past there weren’t many gyms that embraced soft colors, but today that number is on the rise. After all, bright colors sure do capture the eye; however, they’re not the only way to win a climber’s heart. Soft colors provide a canvas for routesetters to unleash their creativity and play with the active colors of holds and volumes. Sharma Climbing, Madrid, Spain Iris Boulders, Canning Vale, Australia
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6. Designs that tell a story

In interior design, consumers are shifting away from the so-called “fast-furniture”: furniture that is cheap and just comfortable enough to have around. The reason is because it’s so overused that it loses a sense of individuality. People are willing to invest in higher quality furniture that reflects their personality and story. The same is true for climbing gyms. The ones climbers can’t get enough of don’t have a standard design, and they don’t just follow the same old trends. Their designs are narratives in and of themselves, stories that make climbers feel like they belong. Sender One Playa Vista, Los Angeles, CA, USA Indoorwall Leganes, Madrid, Spain

Invest in a Climbing Wall Design

It’s natural to want to postpone big commitments and investments at this time. But you can start with smaller steps, like imagining what your gym could look like. Walltopia offers the option to invest in the climbing gym design only, without further commitments on the business end. You can visualize your future gym, see it take shape, and go for a virtual walk (now everything’s virtual, right). At a later time, when this period passes and you feel safe enough to dive in, you can take it further by signing a production contract with them, or you can just leave it there if you change your mind. Follow the link here to fill out Walltopia’s form. They will get back to you with an estimation for the design only. If the budget suits you, Walltopia can start working on making your ideas come to life.  
This story was paid for and produced by the sponsor and does not necessarily represent the views of the Climbing Business Journal editorial team.

Chalk Business is Changing Too: Behind the Closures with Kevin Brown

Behind the Closures…is a series that interviews professionals in the climbing industry during the Coronavirus (COVID-19) crisis—and looks at how the situation is impacting gyms, companies and communities in various regions. For this installment, CBJ talks with the CEO of Friction Labs about how the pandemic is affecting chalk production. [Note: For additional information on the topic of liquid chalk and the Coronavirus, check out a recent Gym Climber article on the topic here.]
To learn how the chalk business is changing during COVID-19, we went behind the closures with Kevin Brown, pictured here with fellow co-founder Keah Kalantari.
Kevin Brown (right) with Keah Kalantari (left). The two founded Friction Labs approximately eight years ago. Photo courtesy of Paul Dusatko / Friction Labs
Name: Kevin Brown Title: Co-Founder and CEO, Friction Labs Location: Denver, Colorado

CBJ: Every business has been negatively impacted, but within that there are polarities…gyms have been totally walloped and closed, whereas some home wall companies are managing to weather the storm. Where does Friction Labs fit into that?

BROWN: We’re doing a small fraction of the sales that we were doing prior to the shutdown. It’s greatly diminished. We’ve kept our whole team on—10 people total. We’re not what the Governor of Colorado deemed an essential business, meaning that we are allowed to perform minimum business operations as long as we practice safe social distancing and have a safe work environment. For example, if we get online orders, we’re allowed to ship them. One person will go in and do the shipping so that nobody else has to deal with that stuff. And everyone else we’ve set up as remote workers. If they didn’t have a computer, we got them a computer. We took our production team—obviously there’s no reason to produce more right now—so I trained them up as sales people. We did virtual training on how to be sales reps. Then we started reaching out to CrossFit and chalk-using businesses (aside from climbing gyms), sort of an affiliate model where they can recommend our product and make a small commission if someone uses a coupon code, which helps them earn a little bit of income even while their gyms are closed. We haven’t laid off anyone or furloughed anyone, so what we’re doing right now isn’t sustainable, but fortunately we were in a good position going into this. We’ve always been financially conservative and tried to put money away for a rainy day, so we can weather the storm—hopefully. The majority of our sales happen at climbing gyms. It’s like selling golf balls. Golf Galaxy sells some golf balls, but the majority of sales take place at golf course pro shops because when someone goes golfing they need to get their golf balls. Same thing for us. So when gyms close, that pretty much tanks our business.
Rockwerx
 

CBJ: In terms of turning to CrossFit and whatnot, it sounds like you have just branched out a little bit and looked to new avenues out of necessity, is that fair to say?

BROWN: Yeah, and I think the big thing out of necessity is that we’ve created a new product: the world’s first Hygienic Chalk. We’ve taken our Secret Stuff, our alcohol-based liquid chalk, and we’ve developed a formula that has 80-percent ethyl-alcohol. And right now we’re working with gyms to take pre-orders so that we can ship in May. The new liquid chalk meets the CDC, WHO and FDA recommendations for the amount of alcohol to be hygienic. It’s not a hand sanitizer. We can’t say it’s a hand sanitizer—it is legally not—because we add an inactive ingredient, which is chalk. But for all intents and purposes, we’re hoping it can serve like a combination of chalk and hand sanitizer. We just can’t say it’s a hand sanitizer. But it will be the most hygienic chalk you can get.
The 45% alcohol based and alcohol free Secret Stuff liquid chalk of Friction Labs. The chalk business is changing though, with an 80% alcohol based version upcoming.
The original blend Secret Stuff, a 45% alcohol based liquid chalk, alongside the alcohol free variety. Now, Friction Labs is coming out with an 80% alcohol based liquid chalk during the COVID-19 crisis.

CBJ: I’m glad you bring that up because I’ve read a lot online about whether liquid chalk, which is alcohol-based, might kill germs.

BROWN: Far and away, most of the liquid chalk that is currently available on the market would not. Most liquid chalk out there is below 40-percent alcohol. Our Secret Stuff right now is, like, 45-percent. So it’s OK but it’s not good enough [to kill germs] based on the recommendations that are out there.

CBJ: And what will this new Friction Labs liquid chalk with more alcohol be called?

BROWN: Right now it’s just Secret Stuff 80. And honestly, I don’t envision this being a forever-product. We started working with some of our climbing gym partners, and even before the shutdown we had gyms reaching out asking if there was anything we could do to help them. So we gave some discounts on our liquid chalk, we gave credit for future orders so that gyms could hand out liquid chalk to members. It was less about being hygienic and more about giving gyms some sort of proactive tactic—so they could show their customers that they were doing something to try and provide a safe place. That’s the same spirit with this new Secret Stuff 80. We haven’t had it FDA-tested. We are not making any claims about what it can or cannot do. I know that there are die-hard climbers who would jump through hoops to climb right now, but there’s the overwhelming majority of people who aren’t necessarily convinced that climbing gyms will be safe places. So hopefully this product will be just one of many tactics that gyms can use to invest in hygiene and persuade their customers to come back in and start spending money at the gym—so that gyms can continue to stay in business and people can start climbing again.
 

CBJ: I think that psychological barrier that many people will have is going to be a huge hurdle for gyms.

BROWN: Think about it—everything in a gym is shared: ropes are shared; there are rental harnesses, rental shoes, rental chalk; everyone’s climbing on the same holds. If you’re climbing on a lead rope, people are putting that rope in their mouth. That all presents a really unique challenge for climbing gyms compared to traditional fitness gyms. Take, for example, a CrossFit box. You could wipe down that box, and you could wipe down all of the kettlebells and barbells in between classes and it wouldn’t be that big of a challenge. You can’t do that with climbing. Also think about how many materials in climbing you can’t even subject to cleaning products like bleach or any of the hardcore disinfectants. If you put bleach on a climbing rope, I can’t imagine that thing will continue to be sound. And think about normal gyms—people come in, they get their workout. Maybe they get chatty in the locker room or something like that. But at a climbing gym, people are communicating the whole time. It’s as social as it is physical.

CBJ: I think we have all done the rundown of gym-related questions at some point over the past few weeks, and it can get frustrating because there just aren’t any answers.

BROWN: Yes, and we’re starting to hear about states opening up or at least talking about opening up, and I haven’t seen one state that has any clear guidance on how gyms should open. You and I know the difference between a fitness gym, a trampoline gym, a CrossFit gym and a climbing gym, but do legislators?
Elevate Climbing Walls
 

CBJ: Friction Labs has a pretty big social media presence and a fair amount of sponsored athletes and influencers. What has been your company’s strategy with social media amid all these closures?

BROWN: We haven’t posted any new or current outdoor climbing content. We do a lot of athlete takeovers on our Instagram profile. So, when athletes do a takeover, we say, “Talk about your current situation and let’s celebrate one of your last trips so we can keep people excited about climbing and give them some inspirational images.” But usually in the words for the captions underneath, it is very clear that the trip was before the COVID shutdown. You see some big brands out there that make a few social media posts urging people to stay home, but 90 percent of their content is urging people to buy their product—in order to go climbing. But nobody is supposed to be climbing right now. So I feel like that’s really irresponsible because brands have such a big platform to reach so many people and reinforce the larger message. At Friction Labs, we’ve posted, “Stay home.” We’ve worked with Alex Puccio and Robin O’Leary to create a “How to Train at Home” workout program. We paid them—and then provided the content for free. We’ve provided hangboard workouts. We’ve done anything we can to help celebrate what everyone is going through right now because we are climbers and we are going through it too. I’ve got my fingerboard and I do my home workouts, and I haven’t touched plastic or gone to rocks in a long time. I told everyone in my company, “You’re not going out—because you represent the company and I don’t want to deal with a PR issue because you decided you want to go out and get a burn on your project.” Friction Labs is going to support our gym partners, and we’re going to all try to get through this together.

Share your story

Are you leading a climbing gym or brand through this unprecedented period of gym closures? Or, do you work for a gym or company that is now closed and have a story that others could benefit from hearing? If so, please contact us and tell us about it.

USA Climbing Seeks to Fill New Volunteer Positions

The logo of USA Climbing, which recently announced a number of open volunteer positions.
Photo: USA Climbing
By John Burgman USA Climbing recently announced a number of open volunteer positions within the organization. “As you all know, our sport has been sidelined by the COVID-19 pandemic,” a press release stated. “Meanwhile, our staff and dedicated volunteers have been hard at work planning for the days when we can resume climbing events. Great things can happen through this creative and determined work.”
Routesetter Bundle from Chalk Cartel
  The open positions include a seat on USA Climbing’s Board of Directors; three elected roles that are part of USA Climbing’s Athletes’ Advisory Committee; various positions—for athletes and non-athletes—within the Hearing Panel Pool; and 13 positions within the organization’s Medical Committee, among others. Also noteworthy in the announcement are 10 open positions on USA Climbing’s NCAA Development Task Force. In October 2019, the organization hired Rachel Owens to be the Collegiate and Paraclimbing Series Manager, and one of Owens’ ongoing long-term goals since joining USA Climbing has been getting climbing recognized as a sanctioned NCAA sport. Also, just last month USA Climbing announced the recipients of the 2020 Collegiate Climbing Ambassador Scholarships. USA Climbing is asking anyone interested in being considered for the volunteer positions to submit a Letter of Interest and a resume to the chair of USA Climbing’s Nominating and Governance Committee, Charles Lamb. The deadline for applications is May 31. More information about the open positions can be found here.

How Climbing Gyms Are Reopening

A look at some protocols and strategies being rolled out by gyms that are allowing customers to climb again as the Coronavirus (COVID-19) pandemic continues.
Some climbing gyms are reopening now, including Onsight Climbing in Knoxville, Tennessee
Onsight in Knoxville has begun a phased reopening and is utilizing a reservation system. The gym is also operating with extended hours to allow customers to climb at more spread out increments. Photo courtesy of Onsight Climbing
By John Burgman A few weeks ago, most of the news in the industry was about gym closures, particularly as self-isolation orders and mandates that limited operations at non-essential businesses became the norm in the United States and Canada. However, in the past week or so, the focus has largely shifted from climbing gyms’ prolonged closures to their active reopenings. There are a number of reasons for this collective change in industry dialogue, including a three-phase federal plan for American businesses that was announced last month; the reopening of a handful of climbing gyms at the beginning of this month; and increasing segments of the population getting fed up with the idea of remaining sequestered and isolated for much longer. Whatever one cites as the reasons for this thematic shift—and regardless of whether one deems climbing gyms reopening as wise or dangerous—the reality is that a number of gyms are opening, customers are climbing, and practically every facility is having to revamp various policies to mitigate ongoing risks related to the Coronavirus. Of course, risk management is not a foreign concept to climbing gyms. This is evidenced by waivers, belay checks, floor padding, and many other operational guidelines that are considered standard at this point. In many ways, the industry already has the discipline and tools to minimize dangers and implement new policies in the face of this virus.
Retail chalk from Chalk Cartel
  Some gyms that have reopened—such as Adrenaline Climbing in Suwanee, Georgia, and Onsight Climbing in Knoxville, Tennessee—are currently requiring face masks be worn by anyone who enters the building (“If you cannot or refuse to climb in a mask you will not be allowed to climb”). Other gyms are requiring that everyone wash their hands upon entering the facility. Adrenaline is even making mandatory the removal of street shoes before entering. For all gyms and all climbers, this is an adjustment period with new specifications and stipulations. Here’s a closer look at some changes that gyms are making to various aspects of their operations—and how those changes might impact the customer experience.

Encouraging Social Distancing

One of the first gyms in the country to reopen was Treadstone Climbing in Columbus, Georgia. To prepare for the reopening, in a notice on its website Treadstone announced that it’s facility would start with a “soft opening” limited to just 20 customers climbing in the facility at any one time. Although the plan all along was to increase that number to 50 people in the days that followed, the initial announcement nonetheless indicated that Treadstone would be keeping close track of—and limiting—the total number of customers going forward. Since that soft reopening, the routesetting at Treadstone has been done in a way that encourages social distancing too, with routes and boulders separated by significant blank wall space. Several other recently-reopened gyms have also set routes farther apart as a mitigation strategy.
Treadstone Climbing is also among the climbing gyms who are reopening now and applying social distancing measures
This image was taken at Treadstone prior to the pandemic. In the future, social distancing will likely be a key aim for all gyms that reopen. Photo courtesy of Treadstone Climbing
Onsight Climbing in Tennessee began a phased reopening on May 1, which coincided with “Phase 1 requirements” of that city. Upon reopening, the gym advised climbers to maintain a six-foot radial zone of personal space (aside from necessary proximity to one’s climbing partner) at all times. To better control customer numbers in general, Onsight only opened to members and punch-card users (i.e. no guest pass patrons allowed) and limited its capacity to 50 customers at any given time. Onsight’s website currently features a reservation system, whereby customers can purchase two-hour slots of climbing time in accordance with the occupancy limit. It is worth noting that parents and legal guardians of minors still count toward that gym’s customer numbers, even if those parents or legal guardians choose not to climb. “The reservation system makes it super easy for folks to check how many people may be in during a specific time,” says Mackenzie Wilder, Program Manager and Marketing Director at Onsight. “The reservation slots have also been super helpful for scheduling staffing as we can schedule based on the more popular times.” So far the gym has not had to actively “enforce” the two-hour time slots, according to Wilder, because people typically either climb less or leave early; if any climbers want to stay beyond the two-hour slot, they must check with the front desk to make sure the facility has available slots.
Asana Climbing
  Climb Tulsa and Threshold Climbing in Oklahoma, Clarksville Climbing and The Crag in Tennessee, and Escalade in Kennesaw, Georgia, are among other recently reopened gyms that are utilizing a reservation system. Escalade’s reservation system is separated to include family-only time slots, adult-only time slots, and general weekend time slots. Team practice time slots will likely appear in the future too.

Maintaining Facility Cleanliness

The sharing of routes at any gym will pose some risks that cannot be entirely eliminated. However, many gyms that have reopened have taken an indirect approach: Handholds, footholds and ropes will be cleaner because customers’ hands and feet will be cleaner. To that point, some gyms that have reopened have made hand sanitizer readily available. Beyond that, for instance, Treadstone’s guidelines for reopening note, “All will be required to blot the soles of their street shoes in bleach water at check in.” Treadstone has also been bleaching its mats a number of times throughout the day since reopening. Marc Heileman, the Owner of Treadstone, feels that there is not any way to completely disinfect holds while they are on the wall—or ropes, for that matter. Heileman says that screening participants, enforcing hand washing, and encouraging social distancing will be more effective than any attempts to disinfect shared fricative surfaces like holds.
Harness Consulting
  Treadstone’s staff makes a point to remind people about washing hands after a climb and before touching their face. “We are helping folks maintain an awareness of how to direct a sneeze or a cough or a forceful exhale,” Heileman says. “I think everyone already has an awareness of this too, more so than ever before. I think people with symptoms or high risk profiles are staying home.” Onsight has so far not taken any specific “extreme” mitigation measures to clean holds or ropes, according to Wilder. But that gym is retailing face masks and requiring all who enter the building to complete a set of screening questions related to symptoms. Additionally, some gyms that have reopened are discouraging members from shaking hands, high-fiving, and doing hands-on belay buddy checks. Onsight is recommending that customers climb with just one partner throughout the day, as a way of limiting direct contact with multiple climbers.
Onsight also has a reservation system to space out climbers
Social distancing is a key part of Onsight Climbing’s reopening. Customers are asked to maintain a six-foot radius of open space, and respect the same measures made by others. Photo courtesy of Onsight Climbing

Discouraging Gear Rental

Closely related to the potential spread of the virus on holds, ropes and mats is the virus’ potential spread via rental equipment. To combat this, some gyms that are currently open will not allow rental equipment to be distributed or used at all. One of the most logical ways for a gym to smoothly prohibit gear rental without ruining anyone’s climbing plans is to open solely to members, as longtime members are the customers who are most likely to already own gear. “Regarding rental gear, we are initially opening up exclusively to members, so we anticipate a low usage on rental gear,” affirms Newton Dominey, Owner of The Crag in Franklin, Tennessee. (Note: The Crag also has a facility in Nashville, but the Nashville location remains closed because it is in a different county with different regulations). “That said, we will be disinfecting shoes, and rotating harnesses in and out of service with 24 hours between rental, based on what we’ve seen about the virus’ ‘longevity’ on soft goods,” notes Dominey.
Trango Holds Pardners
  Mackenzie Wilder at Onsight in Knoxville says the facility being accessible to members only for the time being has been beneficial, on the whole: “The members are all super respectful of everyone’s space, time climbing, wearing masks, etc,” Wilder notes. Clarksville Climbing, as another example, is open but not currently allowing chalk bag rentals—but is still renting shoes and spraying them with disinfectant after every use. As more facilities reopen in the coming weeks, many will likely be scrupulous in making sure their front desks and gear shops are well-stocked with chalk bags, shoes and harnesses as a way of encouraging people to purchase items instead of renting. Threshold Climbing in Oklahoma City has already opened its gear shop, but with a requirement that any patron wear a mask when arriving at the gym.
Regina Climbing Centre in Canada is not yet among the climbing gyms who are reopening, but a multi-phase reopening is being considered for June
Regina Climbing Centre is not open yet, but the Canadian facility is considering a multi-phase reopening in June. Photo courtesy of Regina Climbing

Keeping a Regional Focus

The extent and impacts of this pandemic have varied across localities from day one. This has made it challenging for governments and trade groups to come up with any “one size fits all” guidance. As such, any decisions about reopening climbing gyms, and also specific mitigation efforts for climbing gyms, has largely been—and will likely continue to be—similarly focused on happenings at the local and regional level. At the risk of editorializing, we at CBJ encourage every climbing gym operator to―in addition to staying up to date on the latest industry resources and guidelines―reach out to other gym operators nearby. Thus far in Colorado and Utah, such inter-gym communication has generally been embraced positively. While gyms will likely not agree on all measures, those within a given region can find strength in banding together with a basic level of coordination. CBJ will continue to provide updates related to gym reopenings as they happen around North America.

Homewall of the Week 4 – Scenic Backyard Bishop Woodie

This week’s CBJ Homewall of the Week may have the most beautiful scenery we’ve ever seen for a homewall, although it’s a pretty simple build. Despite living in the climbing mecca of Bishop, Carlos Tkacz finds a homewall has still been a great investment for that uber-convenient sesh. See past homewalls here. CBJ Homewall of the Week Scenic Backyard Bishop Woodie

How long did the wall take you to build?

The wall took somewhere between 8-12 hours to build over the course of two days. I added a kickboard later, on the third day. The wall has been a lifesaver, especially since they closed the local gym and the climbing areas. Having the wall has made quarantine a fair bit easier to handle.

Not including holds and padding, how much did it cost you to build?

For lumber and screws, I spent around $250.
OnSite

Did anything in particular inspire your wall design?

I learned to climb in Bakersfield, CA, which does not have a decent modern gym. Back then, my dad helped me build a freestanding training wall in the back yard (he is a carpenter). I used that same design to build this wall. CBJ Homewall of the Week Scenic Backyard Bishop Woodie

What was the most difficult aspect of the design and build?

At first, I built the whole thing without a kickboard and then decided that I wanted one. Figuring out how to add one on, without taking away from the length of the board, was the hardest part for me.

What would you do differently?

If had a chance to do it over, I would have planned the kickboard from the beginning. Adding it later was such a pain. CBJ Homewall of the Week Scenic Backyard Bishop Woodie

What is your favorite aspect?

I think my favorite aspects are the angle – we set ours at 45 degrees, and its a great angle to train – and the accessibility. It’s nice being able to just walk into our front yard and get after it. Also, the view isn’t bad, and it’s never crowded!

Any words of wisdom to aspiring homewallers?

If I had any words of wisdom, I would say just go for it! It isn’t as hard nor as expensive as most people think. Don’t be afraid to reach out to people you see online with a design you like and ask for design specs. Also, having a Moon, Tension, or Kilter board is awesome, but don’t be discouraged if those are too expensive. A lot of hold companies are offering discounts right now, and, in times like these, having any wall is better than no wall! Want us to consider your woodie for a future Homewall of the Week? Submit your homewall here to be considered. If yours is chosen you’ll win a prize pack like this (varied prizes each week): CBJ Homewall of the Week

Now Is the Time to Come Together: Behind the Closures with Andy Nelson

Behind the Closures…is a series that interviews people who are part of the climbing industry during the Coronavirus (COVID-19) crisis. It takes a close look at how the situation is impacting facilities, companies and communities around North America. For this installment, CBJ chatted with Andy Nelson (@andy.nelson739), the President of Method Grips (@methodgrips), about how this pandemic is impacting the handhold sector of the industry. Like all of us, Nelson has been missing those gym sessions lately, so the interview also delved into the topic of home walls and how to keep the stoke alive amid the ongoing stay-at-home orders.
Andy Nelson has been climbing for 20 years—and shaping holds for 10 of those years. He is also enthusiastic about DIY hold making and climbing with his wife, Janell, and his two sons, Clyde and Gavin. All photos courtesy of Andy Nelson / Method Grips
Name: Andy Nelson Title: President, Method Grips Location: Shakopee, Minnesota

CBJ: Can you explain where Method Grips was at prior to this whole pandemic and where things are at now?

NELSON: My wife and I just took over ownership of Method at the beginning of the year…just before the craziness hit. I would say that the brand was moderately successful prior to the virus; we were making enough money to maintain steady growth. Like most hold companies, our business plan focused on providing holds to the gym market. I would estimate that 80-90-percent of all our hold sales are to gyms or distributors selling in gyms in other countries. As soon as the gyms were closed that entire market disappeared.

CBJ: So what are the day-to-day operations at Method Grips like right now?

NELSON: Our day-to-day operations have not changed much at all. Like many hold companies we outsource our manufacturing. All our holds are produced at Aragon Elastomers. I still do the day-to-day things like responding to emails and communicating with Aragon. My wife and co-owner Janell keeps an eye on the finances, and our partner Kevin handles social media. We don’t really have employees and most things are done from the kitchen table. Pretty much everything else has changed though. Aragon is operating at a limited capacity, so despite seeing fewer orders, lead times have remained the same. They, like so many other companies, are trying to figure out what the new normal is and how to adapt to it. One thing is for sure: the industry will never be the same.
 

CBJ: At CBJ, we’ve reported that this pandemic has brought to the forefront the industry tier of home walls. That’s not a sector that many hold companies have traditionally marketed to in a substantial way. Do you think that will change now?

NELSON: The explosion of the home wall market has been the most interesting thing about the pandemic business wise. Home walls were such a niche area of the market previously. Those people who had them—or were building them—understood the existing market and worked within it to get the holds and hardware they needed. That has now completely changed. Climbing gyms have developed very specific needs when it comes to climbing hold purchases: They demand the highest quality plastic and shapes; they see the value of high-end materials and professional shapes and are therefore willing to pay more for them. Color matches are also extremely important. When ordering they want specific shapes in specific colors to meet their needs. Because of this, most holds are made-to-order. Gyms tend to be OK waiting on production in order to get exactly what they need. Hold companies have recognized this and built their businesses around the needs of gyms. This is most certainly true for Method. Unfortunately, that comes with a higher price tag. A price tag that home wall owners so far have not been willing to pay.
Behind the Closures with Andy Nelson - Slick Willie holds of Method Grips
Method Grips’ Slick Willie holds, well known because of their unique shape.
This new crop of home wall owners wants much different things than the gyms. They want the cheapest holds they can find—and they want them now. The value of the best materials and shapes is not as recognized. This may be because of a lack of hold knowledge or budget constraints. I don’t think a lot of new home wall builders realize how expensive building one would be. Convincing them that more expensive holds are that way because they are better quality—and therefore a better value—is difficult. It can be hard to get over the sticker shock of hold prices. So, right now we are in the middle of this interesting contrast. People want our holds but don’t see the value in what we are offering. They only see the price tag. But without any revenue coming from gyms, home wall owners are the only source of income for hold companies. The question becomes: How do we educate hold buyers on the value of what we offer, reduce sticker shock, and provide more of what they are looking for?

CBJ: You said the industry will never be the same. How exactly do you see the industry evolving?

NELSON: Hold companies are being faced with some hard questions right now. For Method the biggest question is, “How do we survive?” Demand for our holds by home wallers is nonexistent due to our long lead times and high price point. We could look at pouring a cheaper, lower-quality plastic, but changing over would cost money—and to be completely honest, offering a lower-quality product is something we are unwilling to do. Our only option is to lower our prices as far as we can.
Rockwerx
  Climbing hold company margins have always been incredibly thin. No one in the industry is getting rich making and selling climbing holds. Companies slashing the prices of their holds have serious consequences. Not to dive too deeply into the economics of the climbing hold world, but we factor our margins over the production cost of the holds. That margin needs to cover everything else it takes to keep a hold company alive…everything from molding new shapes to sales commission, insurance, website fees, etc., are covered by that margin. When holds are sold for 30-, 40-, or even 50-percent off, most of the money to keep the business going goes away. Method is currently offering 40-percent off all holds. That is pretty much our entire margin. We, like many other companies, have decided that making next-to-nothing on our holds with discounts like this is our only option. Our only hope is to obtain enough sales to stay alive. Any aspirations of growing our line or making any profit whatsoever went away when the virus arrived. Don’t feel bad for us though. The situation is dire for a lot of people in a lot of industries. Now is the time for all of us to come together and lift each other up. I hear from gyms selling off their holds in order to make payroll and it breaks my heart. It’s our goal to help these gyms as best we can. Once they are reopened and back on their feet, we pledge to do everything we can to help them restock their gyms with fresh new holds. If a gym is doing everything they can to take care of their people, Method will be there to take care of them when the time comes.
Trango Holds Pardners
  As far as the industry evolving, I see it going two ways. Those of us focused on the gym market and outsourcing our manufacturing have to stay the course and wait for the gyms to reopen and get back on their feet. We simply are not agile enough to meet the demands of the home wall customer fast enough. Without money coming in, growth is going to slow way down—if not stop entirely. We will probably see some new shapes in the near future because many companies had committed to molding new shapes for the now-cancelled Climbing Wall Association (CWA) Summit before the virus hit. Method, for example, has two full series that were supposed to debut at CWA. After that I don’t see companies being able to release new shapes for a long time. On the other end of the spectrum is the segment of companies that are more focused on the home wall market. The market is booming for them right now. Often these are the ones producing their own holds. This allows them to adapt more quickly to meet the demands of a home wall customer. There are also the brands selling a lower quality material at a lower price point. These companies can excel in the current market by providing cheap holds quickly. They will continue to boom as long as new home walls are being built at this insane rate. There is a finite number of climbers with both the resources and space to build a home wall though. My fear with this is the market will max out and the bubble will burst. What is going to happen to all these home walls once the gyms reopen?
Behind the Closures with Andy Nelson - Andy's home wall
Nelson’s advanced home wall setup, decked out with professional holds and padding underneath.

CBJ: I’ve talked to a lot of climbers around the country who are wondering how gyms might handle the matter of hygiene once they reopen. I want to get your specific take since your world is handholds. How do you envision the future for gyms while the virus is still around?

NELSON: To be honest, I don’t really know. I don’t think anyone really knows yet. The thought of cleaning and sanitizing all the holds in a gym sounds miserable and unobtainable if it needs to be done on a regular basis. I think the only thing that can be done is have individual accountability: washing hands before and after climbing, not touching your face, not going to the gym sick—all the common sense stuff that we should’ve been doing all along. As long as the virus is around there will be a certain amount of risk, but that goes for doing anything, not just going to the gym.
Kilter Board

CBJ: Let’s talk about your home wall a bit. Tell me a little bit about the setup you built…and is there any wall wisdom you could pass along for would-be home wall builders?

NELSON: Alright, something less depressing! This is actually home wall number two. Our first wall was in this tiny room in the basement of our old house. It was terrible. Tiny, barely any holds, and outdoor crash pads for flooring. Our current wall was built almost six years ago in the three-stall garage of our house. The garage is 10 feet tall. The wall is 600-something square feet and just shy of 5,500 t-nuts. The main walls are a 12-foot-wide, 45 degree wall, and a 12-foot-wide, 30 degree wall…12-foot and 10-foot climbable length, respectively. We set these walls monochromatically with a reset roughly every three months. Behind those walls is a smaller spray wall that is 55 degrees to 20 degrees at the top. There is also a 6-foot-tall vertical kids wall, a small campus board, and a hangboard station. For flooring we went with Asana drag pads (12 of them) with Velcro seems. Currently we have more than 2000 holds and around 100 volumes. Possibly the best benefit of being a shaper is not paying for holds. Part of my payment for designing is production copies of my shapes. Despite that, we still have bought plenty of holds over the years. All together we have spent somewhere around $10,000 for our setup—not counting holds.
Behind the Closures with Andy Nelson - another look at Andy's home wall
Nelson is not totally against the idea of people shaping their own holds, but he has some strong precautions.
As far as wisdom goes, I could go on for days but here are a few things:
  1. You will spend more than you think. Everything adds up quickly.
  2. Don’t use cheap materials. You will get out of your wall what you put in.
  3. Screw in T-nuts! Just buy them, trust me.
  4. Flooring. Professionally-made, designed-for-climbing-walls flooring. Not outdoor crash pads, not gymnastics pads, not rubber mats. No, mattresses are not the “best” solution. People will tell you these options are fine. No, no they are not. I know it’s expensive, but you know what will be more expensive? Hospital bills from a broken ankle or blown-out knee…or worse. Plus, with injury comes extended periods of no climbing. If you are going to train hard on your wall, chances are you are going to fall hard too. Why risk it?
  5. Holds are expensive. Good holds even more so. Remember, you get what you pay for. Also, prepare to get addicted. You’ll always want to add more.
  6. Facebook experts are not experts. Just because they did it and it’s “fine” doesn’t mean it’s the right solution for you. No one online wants to admit that what they did wasn’t the best or smartest option. When in doubt contact an actual expert. Have hardware questions? Reach out to a hardware supplier. Holds? A manufacturer. They will gladly answer your questions and give you recommendations.
Vertical Solutions
 

CBJ: Related to the above question, I think it’s natural for some folks to start shaping their own holds after they build their own wall…it is a continuation of the same DIY ethos. Is that a good idea in your opinion?

NELSON: I have a love/hate relationship with DIYers. Because of the nature of our industry and the fact that no one with intentions of making money will share their trade secrets, everyone starts out making holds at some DIY level. All your favorite hold companies started out in a garage, basement or front porch. There is still a level of DIY in the way established hold companies operate. I do all my hold shaping in a 10-foot-by-12-foot shop in my basement. Chances are, your favorite hold was shaped in a garage at 2:00 am with a beer in hand. What separates a hobbyist from a professional is experience and quality of materials used. If you want to get serious about hold shaping or pouring, it will take some serious time and money sourcing and testing high-quality materials. For example, I tested at least a dozen types of foam before I settled on the one I am currently using.
Behind the Closures with Andy Nelson - tools for shaping
Nelson’s tools of the trade for hold shaping.
The thing that frustrates me about some DIYers is the mentality that they can make holds cheaper. I guess, depending on how you look at it, it can be. But as I have talked about before, you have to consider value. I would argue that while you may be saving 20- or 30-percent by pouring your own holds, the value of what you get doesn’t make up for the savings. A while back I did the math to see whether it would be worth self-pouring some holds myself. What I discovered is: For roughly the same amount of money I could get 40 high-quality, professionally-made unique shapes or pour 55-60 homemade cheap holds. The kicker was that of those 55 holds there would only be 10ish unique shapes. I’d end up with more than five copies of each shape. Now add in the fact that as a new shaper your holds will suck and it becomes a no-brainer. Don’t take offense to me telling you that your shapes will suck. Every shaper sucks at first. I was terrible when I first started. Some will argue that I still am. I’m not trying to discourage people from trying the DIY thing; however, I do think you need to do it for love or interest in the process, not because you can get cheaper holds. It is also important to note that pouring your own holds is a messy, dirty, hazardous process. Polyurethane is really bad for you—polyester resin even more so. You need to be wearing the proper PPE when working with this stuff. Respirators, eye-pro and rubber gloves are a must. And for the love of god, do not pour holds with children in the room!
Routesetter Bundle from Chalk Cartel
  One really good option to explore DIY hold making is using wood. The entry cost is pretty low. Most tools needed are pretty common and relatively cheap. The best part is every hold you make can be unique. Finally, a word of warning. There is a lot of info on the internet about hold making. Most of it is bad. Just because someone speaks as if they are an expert doesn’t mean they are. The processes of individuals may or may not be the smartest, safest or most cost-effective. Take everything with a grain of salt. One thing I will tell you for sure is using hardware store tube silicone is not a good way to make molds. Also, I don’t care how many people tell you different, hobby store floral foam is not good enough.

Share your story

Are you leading a climbing gym or brand through this unprecedented period of gym closures? Or, do you work for a gym or company that is now closed and have a story that others could benefit from hearing? If so, please contact us and tell us about it.

The Business of Intelligent and Independent Climbing Gym Design with Futurist

Intelligent wall design at Focus Climbing Center
Fresh walls at Focus Climbing Center, one of the first gym designs by Futurist Climbing. Photo courtesy of Focus
[Branded Content] Before 2020, the number of commercial climbing gyms in North America had been increasing every year this century, according to the CBJ Gyms & Trends 2019 report. Even now, there are reasons to hope new gyms will sprout again―and hopefully soon. When designing a new gym, it’s important to remember not all gym designs are the same. Some burden the wallets of owners and detract from the experience for climbers more than others. Fortunately, Futurist Climbing Consultants is advancing independent and intelligent new gym design visions for the climbing industry.

Pursuing Well-Targeted Gym Designs

During the growth period of the last years, dozens of 25,000-square-foot gyms opened across North America. Earlier this year, the CBJ Gym List Awards recognized the big gym projects completed in 2019. Still, bigger is not always better for every gym. Cramming in too much climbing wall surface at some gyms, for instance, could result in intersecting fall zones which endanger climbers. Futurist takes a different approach. “We are challenging the prevailing design paradigm by empowering clients to pursue inspired, informed, well-targeted and commercially viable climbing gym business ventures. That’s why we developed independent climbing gym design services,” says Timy Fairfield, Founder and Creative Director of Futurist Climbing. Founded in 2010 by Fairfield, a professional climber and U.S. national competition climbing team veteran, Futurist has designed the layout, climbing walls and flooring of more than 20 bouldering and full-service gyms across the United States―from Hawaii to Virginia. Futurist also designed a modern build-to-suit bouldering gym in Kolhapur-Maharashtra, India. Most recently, Futurist just completed the design for The Mine, a 20,000ft² full-service build-to-suit facility scheduled to break ground this year in Park City, Utah―venue of the 2002 Winter Olympic Games. Futurist is supply-agnostic, rendering design services for clients whose climbing walls have been built by multiple climbing wall manufacturers as well as self-built by the clients themselves. And all these gyms are uniquely designed to maximize capacity without sacrificing the customer experience. Futurist strikes that balance by starting on the right foot: the design process begins where the Preliminary Project Assessment (PPA) leaves off. During an initial feasibility phase, Futurist analyzes the unique market and budget of the gym project and helps clients fine tune the business model accordingly. With a vision backed by research, clients can move into the next phases of the design process with confidence.

“Free” Can Cost You

With the advent of vertical integration in the climbing industry, the design process isn’t always easy for new gym owners. Especially if you are new to the industry, you can unknowingly take on risks when relying on “free” design services. Providers of these services may give you limited information and only share product options they sell themselves. In the end, you could end up with climbing infrastructure that’s beyond what the market needs and outside your budget. Some free climbing gym design services oversimplify the design process as well. In an attempt to force an earlier launch timeline, critical business considerations can be overlooked, such as non-climbing wall essentials. In addition to well-targeted gym designs, Futurist seeks to shift the climbing gym design paradigm by offering independent services which put the client back in the driver’s seat. Futurist helps clients stay responsible to the overall capital requirements of the project, every component of the climbing infrastructure budget, an appropriate pre-launch timeline and logistics, as well as the long-term impact of the design on operations. The PPA feasibility phase helps determine how much to spend on climbing infrastructure and establishes constraining parameters for the facility layout and climbing wall design.
Intelligent climbing gym design: the bouldering walls and flooring at Focus, designed by Futurist
The Focus bouldering walls, built responsibly according to the market profile and budget. Photo courtesy of Focus
“A top priority of ours is to help our clients conduct an objective design assessment, as well as to inform clients about all options relevant to their project needs, enabling them to make well informed decisions as the project develops,” says Fairfield. “Ideally, informed project development would drive subsequent procurement decisions―based upon the knowledge acquired through an unbiased and comprehensive design process―rather than procurement biases limiting the design process beforehand.” Not surprisingly, this approach is already taken in other, more mature industries. When hiring a general contractor to build your 3,000-square-foot custom home, for example, it typically wouldn’t be considered professional or appropriate for the builder to upsell you on a 5,000-square-foot home. Instead, you would expect them to stay within the pre-established parameters that you and your architect intentionally chose in order to meet your unique aesthetic tastes, functional space needs and budget. Historically, this has not always been the case in the climbing gym industry. “Don’t put the cart before the horse! Design projects should be driven by a preliminary project assessment and not dictated by sales tactics,” says Sam Coulter, Assistant Climbing Gym Designer at Futurist. “Owners often walk into a trap of committing to bids too early in the process, thereby limiting their options.”

Starting with Non-Climbing Essentials First

All new gym projects start with a structure, whether finding an existing building or building from the ground up. The budget parameters and target market defined with Futurist in the PPA feasibility phase help clients decide the best build for their project and narrow down the search to the right building size, type and location. With a building plan in hand, it’s tempting to get down to the fun part of designing the climbing straightaway. Coulter advises otherwise. “Non-climbing space allocations are an important and often overlooked step of the design process―especially for the front of house amenities,” explains Coulter. “Clients see an empty room or blank architectural drawing and almost immediately fill it with only climbing walls. They quickly forget amenities like restrooms and lockers, space for retail, functional fitness equipment and, most importantly, walkways and space for participants to congregate when not on the wall. Instead, we get clients the most value out of their gym projects by allocating space for the non-climbing essentials first.” Before designing the climbing walls, Futurist explores the key gym layout considerations with its clients. These range from structural improvements in HVAC, air filtration and lighting, to ranking programmatic needs like social and training spaces. Futurist applies the highest citable safety standards and encourages clients to use the European norms of 2.5-meter fall zones for bouldering walls and 2 meters for roped walls. With the crucial non-climbing essentials in place, it’s time to design the climbing walls. Once again, Futurist has its clients order their preferences, from climbing surface articulations and wall terrain angles to wall texture and color and training elements. All throughout the design process, constant communication keeps clients in control of their projects. What’s more, Futurist coordinates with all the core actors (builders, architects, wall companies, etc.) to see the gym project through to completion. “We pride ourselves on being responsive and able to adapt and change our design until all parties are satisfied,” says Coulter. “At the end, our clients feel attached, connected, informed, and knowledgeable about the gym project in every way possible.”
The Tufas founders: Reiver Ketcham; Rory Coughlin; Andrew Demming.
The Tufas founders. From right to left: Reiver Ketcham; Rory Coughlin; Andrew Demming. Photo courtesy of Tufas

Walking with Climbers Every Step of the Way

Before Tufas Boulder Lounge opened in 2018, there was no modern climbing gym in the heart of Philadelphia. Climbing was not established in the city like it was in Southern California, Colorado or Salt Lake City. The founders thus knew they would be in the business of creating new climbers at the outset. Rory Coughlin, Co-Founder, General Manager and Head Setter of Tufas, summarizes the mission of the gym in one word: inclusivity. In addition to this focus making sound business sense following the PPA feasibility phase of the design process, the founders believed it was just the right thing to do. With this goal in mind, they set out to create a welcoming space for new and experienced climbers in Philly. Unfortunately, real estate downtown didn’t come at a cheap price. In the end, the founders chose a building with only 17 feet between the floor and ceiling. Maximizing customer capacity in such a short space without sacrificing the customer experience required intelligent design choices from the start. The founders had learned from their friend Shawn Ryan, a professional architect in Philadelphia and President of the American Alpine Club Philadelphia Chapter, the importance of walking through a space from the eyes of the client throughout the design process. As they began working with Futurist, Coughlin realized Fairfield took the same approach. “Futurist does a great job of thinking about, as soon as you walk in the door, what are climbers going to feel and how can we design a space so they have the best experience possible,” says Coughlin.
A sketch of Tufas climbing gym, designed by Futurist.
An early rendering of the Tufas project, intelligently designed by Futurist. Photo courtesy of Futurist

Entering

Just as fitness gyms place heavy weights and dead lifting stations away from the entrance, the most overhanging walls and training area at Tufas are kept to the back. Before visitors even open the doors, they see an inviting slab and inspiring 30-degree amphitheater from the windows. When customers come into the gym, the climbing walls, pads and fall zones are well away from the entrance, making the gym feel open, welcoming and―most importantly―safe. The gym was also designed with all the climbing surface to one side and no climbing “islands,” which gives a spacious feel to a small space. Intentional “reveals” add to this effect. During the welcome tour, gym visitors turn the corner of a small peninsula to find impressive overhanging walls previously hidden. “As soon as they cross that peninsula their jaws just drop and they say, ‘Wow, I didn’t know this gym was this big and these walls were this cool.’ It created that feeling we wanted,” says Coughlin.

Climbing

In many ways, designing a climbing gym in an existing building is a zero-sum game: adding one feature cancels out something else. The Tufas owners initially wanted to build 7,500 square feet of climbing surface, but Fairfield’s research showed that amount would push the gym beyond the appropriate capacity for the facility and the market. In the end, they went with 5,500 square feet of bouldering surface and 1,500 square feet of climbing-specific training (in a 12,400-square-foot floorplan). The design provided just enough climbing to serve the target capacity―no more, no less. Besides reducing intersecting fall zones to nearly none, building less climbing surface cut down on an unnecessary cost. Fairfield estimates Tufas saved between $80,000-$150,000 in combined climbing infrastructure (walls, volumes, holds, auto belays, flooring, etc.) right out of the gate. Indeed, the benefits of independent climbing gym design consulting can yield cost savings which surpass the cost of the service itself. “Fairfield said, ‘We can build this place with double the square footage of climbing, but that doesn’t mean it’s going to be useful or worth it to do that.’ That was a big cost saver at the start,” says Coughlin.
Climbers ascending the walls at Tufas, designed by Futurist.
Climbing at Tufas, where targeted design started the bouldering lounge off on the right foot. Photo by Colleen Rudolf

Resting & Social Space

Climbers aren’t on the wall the entire time they are inside a gym. They want to socialize and rest too, and Tufas Boulder Lounge is exactly that: a place for bouldering and lounging. In poorly designed gyms, climbers can end up congregating in one area on the bouldering mats, which can become dangerous. Tufas further avoids climbers falling on top of one another by having deliberate communal areas just outside the climbing zones. When resting, climbers can chat on strategically placed couches, chairs and benches. The front of the gym serves as another communal area, where gender neutral bathrooms add to the mission of inclusivity. The hand-washing station is outside the bathrooms next to the cubbies, so new climbers and members can continue their conversations when filling up water bottles or leaving the gym. “All those details make the difference,” concludes Coughlin.
Joe Czerwinski, Founder and Owner of Focus
Joe Czerwinski, the Founder and Owner of Focus Climbing Center. Photo courtesy of Focus

Building a Gym You Want to Climb in

Five years before working with Tufas, Futurist provided consulting services during the design of the first bouldering-focused gym in Phoenix: Focus Climbing Center. Until Focus opened in 2013, indoor climbing in the city consisted of mostly roped climbing, often vertical top-rope. Joe Czerwinski, Founder and Owner of Focus, had a different atmosphere in mind and set out to create a climber’s bouldering gym. After the PPA feasibility phase of the design process, Czerwinksi was able to narrow down locations and buildings to find something that fit his vision. He eventually chose a small 6,800-square-foot spot in Mesa. The location was only a short drive from Arizona State University (Tempe), the 6th largest university in the country in terms of undergraduates. Fairfield estimated the potential capacity of the gym project to be just over 800 members, comprising primarily college students. Intelligent design choices with Futurist paved the way for Focus to hit that mark and bridge the gap between the top-rope culture in Phoenix and the hard-core bouldering community Czerwinski envisioned. In just five years, Focus reached full capacity. “Literally months from Fairfield’s predicted timeline, we reached the capacity he pre-calculated and have hovered there ever since,” says Czerwinski. “I’d say the results confirmed we made the right choice. The business model, facility layout and climbing walls fit my vision for this place perfectly.”
The auto belay area and bouldering walls of Focus from the outside.
The Focus climbing walls from the outside, designed to introduce bouldering to Phoenix without breaking the bank. Photo courtesy of Focus

The Bouldering Area

There are so many nuances to the culture climbers love. Working with insiders who climb themselves can make it easier to foster the best of that culture in new gyms. Czerwinski, Fairfield and Futurist CFO Brandi Proffitt had set routes together at the 2003 and 2004 Asian X Games in Malaysia, as well as the 2005 Asian X Games in Seoul, South Korea. From that experience they understood each other’s climbing styles. Instead of building beyond the estimated capacity, they focused on building a gym they would want to climb in. That thinking led to the Focus Climbing Center of today: 5,000 square feet of artistic climbing surface that flows into one another for continuous, varied setting; steep overhangs that inspire gymnastic movements; a comp-style, wide-open community feel without intersecting fall zones; a stack of high-quality flooring for safer falls; communal chalk stands behind the mats; no “islands” isolating the community; a training zone which corresponds to the gym’s actual capacity; and a modest auto-belay area to provide a rope offering without overcrowding the gym. “I can pack in more wall space to get more daily traffic, but at what cost? It’s the cost of how much that owner believes in the actual sport of climbing and what it’s about,” says Czerwinski. “We found a good balance that works in this market.” To strike the right balance for your gym project, contact Futurist Climbing Consultants for a free quote. Futurist Climbing Logo .
This story was paid for and produced by the sponsor and does not necessarily represent the views of the Climbing Business Journal editorial team.

IFSC Releases Its 2019 Annual Report

IFSC 2019 annual report
Adam Ondra celebrates a top at IFSC World Cup Vail 2019. Photo by IFSC / Dan Gajda
The International Federation of Sport Climbing (IFSC) released its 2019 annual report to the public last month. The report―which follows the most successful year on record for the IFSC financially―summarizes the federation’s activities across all departments. It includes details about IFSC governance and commissions, athlete and competition figures, digital marketing statistics, as well as specific budget lines. Below are a few figures that caught our eye here at Climbing Business Journal.

80% increase in annual turnover

The IFSC announced multiple big deals at the start of 2019. Dentsu and Synca, marketing and TV giants based in Japan, contributed to a threefold increase in broadcasting revenues from the previous year. An agreement with Earth Corporation―also based in Japan―was announced only a few weeks later. By the end of the year, IFSC sponsorship revenues had nearly doubled from 2018 to 2019. Altogether, annual turnover surpassed €3 million for the first time, about 80% more than the year prior. As of December 31st a similar turnover was forecast for 2020; however, the global Coronavirus (COVID-19) pandemic will impact the final numbers for 2020. “…We have recently found ourselves faced with unprecedented obstacles far beyond our control and therefore must adapt,” reads IFSC President Marco Scolaris’ introductory words.
CWA Summit Pre-Conferences
 

7,700 spectators at World Cup Vail

The IFSC also published spectator estimates for 2019. Vail, the only IFSC event on North American soil last year, ranked 4th in attendance on the IFSC World Cup circuit. With an estimated 7,700 spectators in 2019, Vail trailed only World Cup staples Munich (9,000), Briançon (10,000) and Chamonix (18,000). The bouldering competition in Vail represented one of the longest standing events in IFSC history. Last year was particularly noteworthy, since the event factored into the Tokyo 2020 qualification process and marked Vail’s last edition. This year the World Cup in Vail moved to Salt Lake City and would have included speed climbing as well. Following the COVID-19 outbreak though, the IFSC postponed the international bouldering season―the comp in Salt Lake City included.

44.5 million climbers worldwide

In 2018 the IFSC commissioned Vertical Life―based in Italy like the IFSC―to develop a new results system. The federation later enlisted Vertical Life in a project to estimate the number of climbers worldwide. The study included both indoor and outdoor climbers but excluded hikers and adventure park climbers. After weighing the average percentage of climbers per country with the total world population―and after excluding populations in extreme poverty―the IFSC estimates there are 44.5 million climbers worldwide. The results system was among the developments highlighted by IFSC Secretary General Debra Gawrych in the annual report. “From working on the “Road to Tokyo 2020” and numerous other event and administrative activities, we have made tremendous strides in 2019,” reads Gawrych’s message. Both the 2018 and 2019 annual reports of the IFSC are published on its website and can be downloaded here.

Homewall of the Week 3 – “Frankenwall” in Backyard Near Atlanta

This week’s CBJ Homewall of the Week is a great backyard build. Since the local gyms closed their resident comp crusher needed a place to stay strong, so David put this up in Decatur, Georgia, with his son Zander using pieces from an older homewall. See past homewalls here. David and Zander W homewall in Georgia

When did you build your wall?

Three weeks ago with some additions in the past week here in May.

How long did it take you to build?

Cumulative – 5 days, over the course of a two and a half week period – whenever we got the time to actually work on it.
Trango Holds Pardners

Not including holds and padding, how much did it cost you to build?

Roughly $700, if you count all the t-nuts and bolts and framework (heavier, treated wood, concrete, etc) to make the outdoor wall secure to climb on. All the rest of the wood was what we already had in our garage from an old wall and some extra pieces donated by a neighbor who was getting rid of some.

Did anything, in particular, inspire your wall design?

We had a lot of wood leftover from a boxed-in, indoor wall that Zander and I built when he was 9 years old with red, white and blue that we painted on separate pieces. This was dismantled quite a few years ago, and the wood was then stored in the garage. All of these older/used red, white & blue, multi-colored wood sections were the bulk of the build – hence the mismatched colors and our name for it – “Frankenwall”. David and Zander W homewall in Georgia

What was the most difficult aspect of the design and build?

Because the wall ended up being so tall, getting the angle of the main wall right for Zander was hard. We were going for 35 degrees but it ended up being 37 degrees.

What would you do differently?

I wouldn’t do anything differently, other than maybe get a little extra help for Zander and I.

What is your favorite aspect?

Spending time with my son working on a project together. And that wall angle is pretty cool in its finished product. David and Zander W homewall in Georgia

Any words of wisdom to aspiring homewallers?

DO IT! And don’t wait for another pandemic to build one! If you or anyone in your family climbs, it’s a great thing to build and then climb on – together.

Do you have any connection to climbing brands or gyms?

Yes – my connection is my son, Zander, who has been a competitive rock climber for 10 years. He has been affiliated with the Stone Summit Climbing teams in Atlanta since he was 6 years old. We have been a part of the local climbing community at all of those gyms, in addition to the Southeastern USA outdoor climbing community for years. As far as climbing brands — Zander is a Madrock athlete, a Friction Labs athlete and a Black Diamond Ambassador. Want us to consider your woodie for a future Homewall of the Week? Submit your homewall here to be considered. If yours is chosen you’ll win a prize pack like this (varied prizes each week): Prize pack for CBJ home climbing wall of the week

Community Will Help Sustain Us: Behind the Closures with Andrea Charest

Behind the Closures…is a series that interviews people who are part of the climbing industry during the Coronavirus (COVID-19) crisis—and looks at how the situation is impacting gyms, companies and communities in various regions. For this installment, CBJ talked with Andrea Charest, who has run the Petra Cliffs (@petracliffs) gym in Burlington with her husband Steve since 2012. The facility itself is much older than that, dating back to the year 2000. As a result of such longevity, Petra Cliffs has become a key part of the Vermont climbing community. But as Charest explains, the gym and the community have never experienced anything quite like this pandemic.
Behind the Closures with Andrea Charest - youth climbing at Petra Cliffs
Petra Cliffs was started by its original owner, Chip Schlegel, in 2000 as an offshoot of the Burlington Rock Gym. Since then, and through ownership changes, a number of generations have learned to climb at the facility. All photos courtesy of Andrea Charest / Petra Cliffs
Name: Andrea Charest Title: Owner and Guide, Petra Cliffs Location: Burlington, Vermont

CBJ: I saw a notice that Petra Cliffs will stay closed until at least May 15. Can you explain what will determine your decision to re-open?

CHAREST: Vermont’s Governor came out with the current “Stay Home Stay Safe” order on March 21. We could see it coming, and we wanted to be in front of it, so we decided to close on March 16—we knew that just trying to clean more wasn’t going to truly help control this thing. It seems like the order is working for Vermont; granted, we have a smaller population, but we still have less than 1,000 confirmed coronavirus cases. In order to re-open, we’ll be taking direction from our local agencies for responsible operation, and we’re underway with developing new procedures for sanitization, methods of distancing customers, and limiting total numbers in the facility. For it to succeed, everyone will have to work together, and I know any changes for our collective safety will be worth it if it means we get to climb again. We will definitely feel a change to our day-to-day operations, but we’re game to get creative.
Behind the Closures with Andrea Charest - Petra Cliffs on the cover of Peak Experiences
Andrea Charest and her husband Steve took over Petra Cliffs in 2012, an acquisition that garnered press from Vermont media.

CBJ: I think everyone has gone through a phase where this whole self-isolation/pandemic thing feels surreal, and we have all had moments when it finally starts to “sink in.” When did it really start to sink in for you…both personally and as a gym owner?

CHAREST: I was on my way to Joshua Tree to work an event with Mammut and REI when the Seattle outbreak occurred in early March. This huge event was cancelled, which made it hit home for me. This was a couple weeks before it started to sink in on the East Coast. It still feels surreal though, like I might wake up one morning and it has all been a bad dream. With the business, our community received the news really well that we were making the call to close and that we weren’t sure when we’d be able to re-open. It eased the process a bit. Many members have kept their memberships active, and we’ve started some new sustaining memberships through which even out-of-staters have offered their support. It has been extremely encouraging to have our community’s vote for our survival.
CWA Summit Pre-Conferences
 

CBJ: How do you spend your typical self-isolation/quarantine days?

CHAREST: We have a three-year-old who can only occupy herself for about 15 minutes at a time, so it’s definitely a challenge to get uninterrupted periods of work time in. I get up early to get in some work; I work during naps and after her bed time. We are keeping consistent weekly video meetings with our management. Otherwise, we’re trying to spend quality family time with lots of exploring and playing. We’re cooking and baking … and doing house projects … which usually turn into bigger projects than we anticipate. It’s a paradox as to how time goes by so slowly yet so quickly.
Behind the Closures with Andrea Charest - the Charest family
Andrea and her husband―along with their daughter, the newest member of the Petra Cliffs community.

CBJ: I saw that Petra Cliffs is selling a “Quaran-Tee.” How did that concept come about?

CHAREST: Our member and graphic designer, Dylan Fant, pitched the idea to us! He came up with the graphic and sent us color schemes. … It was really easy for us to say “Yes!” Dylan says, “I just got to thinking about how much I was missing Petra being open and ways I could use my skill set to try and help out in these weird times.”

CBJ: Petra Cliffs has done a thing on Instagram where people can tag @petracliffs with stories of how they are climbing while cooped up. Are there any submissions that have really stood out in your mind?

CHAREST: One of our climbing team members built an outdoor wall with her parents and shaped holds out of rocks and wood that she found around her house. So cool! Another member converted his guest room into a bouldering room, since he wouldn’t be having guests for a while.
Trango Holds Pardners
 

CBJ: 2020 was slated to be the biggest year for climbing gym growth ever, but that will change now. Your gym has been around for a long time. Do you consider yourself optimistic, pessimistic or just realistic about what the foreseeable future of the gym industry will be?

CHAREST: Oh, we feel the wallop. We have a new gym project in the works, and we were planning to break ground this Spring. We’ve already gotten delayed once and we just want to see this new gym come to fruition! We’re still waiting a bit longer to determine what this means for the project, but projections were certainly based on our continued growth trend, the booming industry, and the growth that the industry would see after climbing debuted in the 2020 Olympics.
Behind the Closures with Andrea Charest - Andrea and Steve outside
Andrea and Steve taking a break from gym oversight to enjoy some time outdoors.
I’d say I’m optimistic but realistic for what comes next. Our current operations will feel the strain—especially if/when we see major changes to our usual 500 (or more) kids during summer camp—but I know that we can continue in “buckle down” mode for a while and our community will help sustain us. This, I think, most climbing gyms have in common. They are such hubs for a dedicated community, and they see climbing as much more than just a sport. I’m definitely open to the possibility of some things changing for the better. And not really one of your questions, but just an homage to our gym’s history: We sold off some of our retired holds when we knew people would need to incorporate climbing into their home lives. One of our community members, who has been around since the beginning of Petra Cliffs, has a home wall and put dibs on more than 100 holds. While packing them up for him, I found one hold that was signed by Chris Sharma! Chris randomly showed up at one of our ABS (prior to USAC restructuring) bouldering competitions.

Share your story

Are you leading a climbing gym through this unprecedented period of gym closures? Or, do you work for a gym or a company that is now closed and has a story others could benefit from hearing? If so, please contact us and tell us about it.