Movement Climbing, Yoga & Fitness
Specs: Movement recently announced a plan for a full-service facility in Fairfax, Virginia, in the Fair Oaks Mall. As the climbing gym chain’s 26th location—the most of any developer in the U.S.—Movement Fairfax will feature around 27,000 square feet of climbing and is expected to open toward the end of 2024. The gym project was announced less than two months after Movement purchased four Summit gyms in the Dallas-Fort Worth area and seven months after the opening of Movement Design District in Dallas. Upon completion, the Fairfax gym is expected to be Movement’s third in the Washington D.C. metropolitan area and sixth across D.C. and Baltimore.
According to Movement CMO Charlotte Bosley, the business looks “to expand in markets where we have gyms and there is already a strong climbing community.” Fairfax is no exception to that idea: With nearby gyms in Crystal City, Virginia, and Rockville, Maryland, the aim is for the new Fairfax facility to supplement Movement’s existing climbing and fitness offerings in the area. The gym will have an entrance separate from the mall, encouraging a standalone feel similar to the other Movement facilities, while still being situated in a high-traffic location with ample parking.
While location was important for Movement, it wasn’t the only factor that went into the building selection. “We prioritized finding a site that allowed us to deliver Movement’s full-service offering, including roped climbing,” Bosley explained. “Finding a space that met all our needs wasn’t easy, and we’re thrilled about this opportunity.” The two-story, 37,000-square-foot facility will include space allocated to a boutique-style yoga studio, fitness zones, locker rooms and a gear shop, in addition to roped walls around 50 feet high and bouldering space. Programming at the gym will include fitness classes, youth programs, camps and competitive teams.
CRM Software: TBD
In Their Words: “We’re excited to bring Movement to Fairfax and offer a one-of-a-kind fitness experience to the NoVa community. We have an amazing team of climbing coaches, yoga teachers, fitness instructors, and front desk team members who are eager to share climbing, adventure, and a ton of fun with the Fairfax community.” – Jeremy Levitt, Movement CEO
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