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    Marketing Director

    Eldorado Climbing

    Website High Point Climbing And Fitness

    Location: Chattanooga, Tennessee (On-Site)

    Company: High Point Climbing And Fitness

    About Us: High Point Climbing And Fitness is a premier climbing gym company with 7 locations in Tennessee and Alabama, and an exciting new gym opening in Orlando, Florida in Spring 2025. We are dedicated to providing top-notch climbing experiences, fitness programs, and community events. We are seeking a dynamic and experienced Marketing Director to join our team and drive strategic revenue growth across our expanding network of gyms.

    Position Overview: The Marketing Director will play a critical role in strategically growing revenue across our 8 climbing gyms. This role requires a blend of marketing expertise, sales, leadership skills to effectively promote our brand, attract new customers, and retain existing members. The ideal candidate will have a strong background in marketing, excellent communication skills, the ability to be part of an existing team, and add to our company culture. Graphic design skills are a plus.

    Key Responsibilities:

    • Develop and implement comprehensive marketing strategies to drive revenue and membership growth across all gym locations.
    • Oversee assistant, the Marketing Manager.
    • Create and execute campaigns to increase day pass traffic, youth programs, membership sales, and event participation.
    • Collaborate with the management team to develop promotional materials and sales strategies.
    • Monitor and analyze market trends, competition, and customer feedback to inform marketing strategies.
    • Manage the marketing budget and track ROI for all marketing initiatives.
    • Oversee digital marketing efforts, including social media, email marketing, and website management.
    • Coordinate with management team to ensure consistent branding and marketing efforts across all locations.
    • Travel periodically to visit gym locations and assess local marketing needs and opportunities.
    • Design and produce (or delegate) marketing materials as needed (graphic design skills are a plus).

    Qualifications:

    • Bachelor’s degree in Marketing, Business, or a related field.
    • Proven experience in a marketing role, preferably in the fitness or recreation industry.
    • Strong communication and interpersonal skills.
    • Ability to lead and inspire a team.
    • Experience with digital marketing and social media strategies.
    • Proficiency in marketing analytics and tools.
    • Graphic design skills are a plus.
    • Willingness to travel periodically to company’s gyms in TN, AL, and FL.

    Compensation and Benefits:

    Salary range: $48,000 – $60,000 annually
    Performance bonus: Up to 15% of salary
    Paid Time Off (PTO), also 6 company holidays.
    50/50 company healthcare plan or equal amount to personal plan of your choosing.

    How to Apply:

    Interested candidates should submit their resume and cover letter detailing their relevant experience and why they are a great fit for this position to john@highpointclimbing.com or submit via LinkedIn.

    Join Our Team:

    If you are a passionate marketer with a love for climbing and fitness, and you’re ready to take on a leadership role in a growing company, we want to hear from you! Apply today and help us elevate the High Point Climbing And Fitness to the next level.

    To apply for this job email your details to john@highpointclimbing.com

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