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Premium Holds

Premium Holds was inspired by European setters who began shaping holds that allowed for a complete reimagination of climbing movement. Established in 2016, the Premium Holds lineup includes hold brands owned by some of the greatest routesetters and shapers in the world, and each shape Premium distributes is a glimpse through the lens of those setters. Now distributing 360, Cheeta, Lapis, Nature Climbing, Simpl, Squadra to North American climbing gyms.