Advanced materials company Cocona Inc took their marketing to new levels with a one-day pop-up store in Eldorado Canyon.
The shop was open on Bastille Wall in Eldorado Canyon, Colorado not far from where Cocona is headquartered. The company gave out apparel from Adidas, Rab, and Point6, all made with their patented technology.
Dave Bywater, 11-year climbing ranger in Grand Teton National Park and Cocona employee, manned the shop from sunrise to sunset outfitting climbers.
In addition to increasing their brand awareness, Cocona raised awareness and support of their ongoing mission to provide access to public lands for climbing, donating $5,000 each to the Access Fund, the American Alpine Club, and the Action Committee for Eldorado (ACE) to replace aging anchors.