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Category Archives: Branded Content

Bouldering Gym Floor Anatomy

Anatomy of a Bouldering Gym Floor

Branded Content With the progress and growth of the climbing gym industry comes a lot of opportunity for companies to dedicate resources to not only improving the climbing experience, but also the products themselves. The first products in any growing industry typically come from adaptations of products made for different but similar uses. As a…

Asana: Adventure People

Asana: Adventure People

Jamey Sproull grew up playing with Fisher-Price’s line of action figures, called Adventure People, and incidentally forged his own adventurous career path by founding Asana, the popular bouldering gear and custom padding company.

Start-Up Gym Consultation

Start-Up Gym Consultation

Branded Content Most readers here are familiar with the industry growth that indoor rock climbing businesses have seen over the past 6 years. The Climbing Business Journal’s Annual Gyms and Trends report gives a detailed analysis of the state of the industry, and one observation consistently made by potential first-time gym owners is that every…